Media & Entertainment technology

How Amagi rebuilt its website so editors could work without developers

Company overview

Amagi is a global leader in cloud-based SaaS tech for broadcast & connected TV.

Industry

Broadcast Media

Headquartered

Bengaluru, India

Context

Amagi operates in one of the most fast-moving corners of the media industry — cloud infrastructure for broadcast and connected TV, where the content landscape shifts constantly and being current isn't a nice-to-have, it's the product. The irony was that Amagi's own website couldn't keep up. Every content update, no matter how minor, required developer involvement. Pages were static, unresponsive across devices, and built in a way that gave the editorial team almost no autonomy.

In a sector where relevance is everything, a website that moves at the speed of a development ticket backlog is a liability. RevX came in to rebuild the digital infrastructure from the ground up — and hand control back to the people who needed it.

The challenge

Amagi's website problems were architectural. The way the site had been built created a hard ceiling on how fast and how independently the content team could operate — and as the business scaled, that ceiling got lower.

Every edit required a developer

Content managers couldn't add a page, update a section, or change structural elements without raising a ticket and waiting for technical support. For a company that needed its site to reflect real-time business changes, this dependency was more than an inconvenience — it was a bottleneck that directly impacted how the brand showed up in the market. The editorial team had the content. They just didn't have the tools to publish it on their own.

A website built statically, optimized for nothing

Non-HubDB pages were built as static structures inside the CMS, with no dynamic data management capabilities. The site also wasn't optimized across device types — performance was inconsistent on mobile, tablet, and desktop. In a media industry where audiences access content from everywhere, a site that renders poorly on anything other than a desktop isn't just a UX problem; it's an SEO problem and a credibility problem rolled into one.

No consistency across pages, and no way to maintain it

With every page needing to be created and updated individually, keeping a large site coherent was a significant manual burden. Content editors struggled to maintain consistent branding, tone, and data across pages — especially when real-time updates were required across multiple sections simultaneously. The more the site grew, the harder the problem became.

Our solution

RevX approached this as a platform rebuild with editorial autonomy at its center. The goal wasn't just a better website — it was a website that the content team could own and operate without needing to involve development every time something needed to change.

Customizable, non-technical templates built on a custom theme

RevX designed modular templates and a custom theme built from Amagi's own UI designs, ensuring the site aligned fully with brand guidelines and aesthetic preferences. The templates were built so that editors without technical backgrounds could update individual elements, rearrange content, and maintain consistency — all without touching code. Brand integrity was preserved by design, not by dependency on developers who understood the system.

HubDB for centralized, dynamic content management

RevX created HubDB-powered pages that drew from a centralized data source, so that content updates made in one place would automatically reflect across all relevant pages. For a site of Amagi's scale — with frequent updates across many pages — this was a fundamental shift. Editors could make one change and see it propagate across the site, rather than hunting through individual pages to ensure consistency.

Full device optimization and improved SEO positioning

Every page was rebuilt to adapt responsively across mobile, tablet, and desktop screen sizes, with the design architecture built to support new screen ratios in the future as well. Beyond the user experience benefit, the responsiveness directly supported better SEO rankings — device optimization being one of the more significant factors in how search engines assess and rank content. The site was built once, correctly, to perform everywhere.

The impact

The rebuild didn't just solve the problems Amagi had — it changed the pace at which the team could operate and reduced the ongoing cost of maintaining a high-quality digital presence.

Editors working without dev support, at the speed of the business

With editable modules and a template system built for non-technical users, Amagi's editorial team gained genuine autonomy over the website for the first time. Content updates that previously required development time could now happen immediately — a shift that matters most when industry news breaks, product changes need to be reflected, or campaign pages need to go live now rather than next week.

Consistent branding and dynamic content across every page

The combination of HubDB and structured templates eliminated the inconsistency that had crept in across a manually maintained site. Branding, tone, and data now stayed coherent as the site scaled, and updates propagated automatically rather than requiring manual replication. The site felt like it came from one organization — because it finally behaved like one.

Lower development costs and a foundation built to scale

By empowering editors to manage content independently, the project freed up developer resources for work that genuinely required them — rather than routine maintenance and minor updates. The architecture RevX built was designed with future scale in mind: the responsive design supports new screen ratios as they emerge, and the HubDB structure can accommodate growth without requiring a rebuild. It's a site that earns its keep long after the engagement ends.