Implemented linguistic localization to support global SaaS expansion

We live in an age that is wildly tuned in, teams work globally, content reaches beyond continental borders - it's an age where time zones do not erase context. 

Amagi enables broadcasters and content owners to manage and monetize their content with end-to-end cloud workflows, from channel creation to global distribution. As a global player with clients and viewers across multiple geographies, they needed a website experience that matched the international scale of its userbase.

But their multilingual web management process was fast turning into a real bottleneck.

Also read: The secret sauce to producing high-conversion B2B landing pages

Amagi’s approach to supporting multilingual content was functional, but not intuitive. With expansion plans across Europe, APAC, and LATAM, their existing method quickly became a blocker instead of an enabler.

• Manually created language pages: Each language required its own duplicate version of every web page, built and maintained manually by the marketing ops team. This significantly increased the number of assets in the CMS and created operational complexity that made even small updates time-consuming.
  
  
• Update delays and content inconsistencies: A change to a product name, headline, and even a CTA had to be repeated manually across each localized page. With no automation in place, updates could take days to implement across languages, leading to inconsistent messaging and room for error.
  
  
• Scalability issues for future expansion: With plans to expand into more regional markets, the manual duplication model was not reliable. Every new region or campaign would further increase the number of pages to maintain, slowing down global launches and overburdening the internal web team. Some form of automation was now 

• Audited the existing web architecture: RevX began with a deep dive into Amagi’s HubSpot CMS to map existing language variants, assess content overlaps, and identify high-friction workflows. This audit revealed hundreds of duplicated pages with minimal variation other than language, highlighting a prime opportunity for consolidation.
  
  
• Engineered a Google Translate integration: RevX developed and embedded a lightweight Google Translate widget across Amagi’s primary website templates. This enabled instant language switching for users without creating duplicate pages, offering a better user experience while dramatically reducing backend complexity.
  
  
• Centralized content management across languages: By maintaining a single master version of each page, Amagi’s marketing team could make updates once and trust that changes would apply across all languages. The new system significantly reduced manual effort, increased consistency, and improved governance across campaigns.

Also read: 5 ways you can improve website traffic for your SaaS business

• Reduction in page volume and maintenance overhead: Amagi no longer had to maintain multiple language-specific versions of the same page. This cut the number of pages in the CMS by hundreds, enabling faster content audits, quicker updates, and fewer bottlenecks for the web team.
  
  
• Faster time-to-market for global campaigns: Launching a new campaign or updating product messaging no longer required days of manual translation workflows. With a centralized system in place, global rollouts became faster and less error-prone, reducing campaign launch time.
  
  
• Improved user experience for international visitors: Visitors across key global regions could now access content in their preferred language instantly, with one click. This seamless language toggle enhanced accessibility and drove better engagement from non-English-speaking audiences.