HubSpot
Salesforce
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GA4
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Marketo
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Audit Fox
Services
Media & Entertainment technology
Implemented linguistic localization to support global SaaS expansion
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Company overview
Amagi is a global leader in cloud-based SaaS tech for broadcast & connected TV.
Industry
Broadcast Media
Headquartered
Bengaluru, India
The challenge
Amagi’s approach to supporting multilingual content was functional, but not intuitive. With expansion plans across Europe, APAC, and LATAM, their existing method quickly became a blocker instead of an enabler.
Manually created language pages
Each language required its own duplicate version of every web page, built and maintained manually by the marketing ops team. This significantly increased the number of assets in the CMS and created operational complexity that made even small updates time-consuming.
Update delays and content inconsistencies
A change to a product name, headline, and even a CTA had to be repeated manually across each localized page. With no automation in place, updates could take days to implement across languages, leading to inconsistent messaging and room for error.
Scalability issues for future expansion
With plans to expand into more regional markets, the manual duplication model was not reliable. Every new region or campaign would further increase the number of pages to maintain, slowing down global launches and overburdening the internal web team. Some form of automation was now
Our solution
Amagi partnered with RevX to reduce operational drag and build a centralized, future-proof multilingual strategy directly within HubSpot.
Audited the existing web architecture
RevX began with a deep dive into Amagi’s HubSpot CMS to map existing language variants, assess content overlaps, and identify high-friction workflows. This audit revealed hundreds of duplicated pages with minimal variation other than language, highlighting a prime opportunity for consolidation.
Engineered a Google Translate integration
RevX developed and embedded a lightweight Google Translate widget across Amagi’s primary website templates. This enabled instant language switching for users without creating duplicate pages, offering a better user experience while dramatically reducing backend complexity.
Centralized content management across languages
By maintaining a single master version of each page, Amagi’s marketing team could make updates once and trust that changes would apply across all languages. The new system significantly reduced manual effort, increased consistency, and improved governance across campaigns.
The impact
The new multilingual setup delivered measurable improvements in efficiency, speed, and customer experience.
Reduction in page volume and maintenance overhead
Amagi no longer had to maintain multiple language-specific versions of the same page. This cut the number of pages in the CMS by hundreds, enabling faster content audits, quicker updates, and fewer bottlenecks for the web team.
Faster time-to-market for global campaigns
Launching a new campaign or updating product messaging no longer required days of manual translation workflows. With a centralized system in place, global rollouts became faster and less error-prone, reducing campaign launch time.
Improved user experience for international visitors
Visitors across key global regions could now access content in their preferred language instantly, with one click. This seamless language toggle enhanced accessibility and drove better engagement from non-English-speaking audiences.
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