How Amagi resolved critical website issues to boost SEO and performance

Image quality was inconsistent across pages, and a two-column content section had alignment problems that affected how the site rendered for visitors. These were the visible issues — the ones a user notices immediately. Beneath the surface, the SEO picture was worse: duplicate page titles and meta descriptions were confusing search engines, and canonical URL errors were undermining how pages were indexed. For a company competing for attention in a crowded SaaS market, those SEO issues were a quiet drag on discoverability.

Amagi needed a functional search capability — specifically, a way for visitors to find and retrieve information on certified practitioners. That functionality didn't exist. For a company whose ecosystem of trained and certified users is part of its value proposition, the absence of a search tool meant a meaningful use case for the website was simply unserved. Visitors who needed to find a certified practitioner had nowhere to turn.

RevX implemented a search bar through HubSpot that allowed visitors to search for and retrieve data on Amagi's certified practitioners. This wasn't a generic search implementation — it was built specifically to serve the use case Amagi needed, making a previously inaccessible part of the Amagi ecosystem findable and usable for the first time.

RevX updated meta descriptions and canonical URLs across the affected pages, resolving the duplicate content signals that had been clouding how the site appeared to search engines. Redirects were applied to every 404 error, linking broken internal URLs back to their correct destinations. These fixes addressed both the ranking impact and the crawl health issues simultaneously — improving how search engines read the site and how users move through it.

The image quality issues were updated, and the alignment problems in the two-column content section were corrected so the page rendered as intended across viewing contexts. These were finishing-quality fixes — the kind that don't make headlines but matter enormously to how a brand is perceived by someone landing on the site for the first time.

With rendering issues fixed, images updated, and layout corrections applied, Amagi's website was performing cleanly across all pages. The engagement also produced a measurable improvement in page load time — a factor that affects both user experience and search ranking, and one that reflects the cumulative benefit of removing the technical friction that had been building across the site.

The new HubSpot search functionality for certified practitioners was live and operating as expected. Visitors could now find what they needed — and Amagi could surface a part of its ecosystem that had previously been invisible to anyone visiting the site. For a certification program to have value, it needs to be accessible; that accessibility was now in place.

Every broken internal link was resolved and redirected correctly. The 404 errors that had been generating dead ends for users and sending poor signals to search engines were gone — replaced with properly functioning links that supported both a better visitor experience and a cleaner, more credible site health profile for search engine evaluation.