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Company Overview Aviso is an AI-guided revenue operations system for sales and Go-To-Market teams.
Industry SaaS
Headquartered United States
JUMP TO SECTION
1. situation 2. action 3. results
Results
150%
reduction in cost per lead
25K
increase in website traffic
7x
qualified leads
SITUATION

Slow launches

Aviso had error-prone campaign launches.

Slow GTM

As an aftermath of the slow launches, Aviso’s GTM was negatively impacted.

Poor MarTech ROI

Aviso’s poor technology infrastructure hindered its MarTech ROI.

workflow 1
ACTION

Playbook and execution

Playbook and execution helped enable error-free, on-time campaign launches.

HubSpot-Salesforce integration

To automate all the work, SalesForce was integrated with HubSpot.

Customized marketing strategies

Personalized workflows, email funnels, and high-velocity A/B testing programs for ads and landing pages were created.

Vector (1)
RESULTS

Great launches

The ramped-up campaign production drastically lowered campaign production costs - reducing Aviso’s CPL (Cost Per Lead) by 150%!

Great GTM

Structural improvements to the GTM strategy made Aviso increase its website traffic from 5K visitors to 30K visitors - a jump of 25K!

Great MarTech ROI

Infrastructure upgrades and advanced growth playbooks helped Aviso increase qualified leads by 7 times.