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Company Overview BakeMate is a leading FMCG brand manufacturing and exporting confectionery items like biscuits, cookies, and chocolates.
Industry FMCG
Headquartered Hyderabad, India
JUMP TO SECTION
1. situation 2. action 3. results
Results
30%
increase in B2B leads
1100%
increase in website traffic
SITUATION

Insufficient leads

BakeMate faced issues in generating genuine leads that would actually generate revenue for it.

Poor demand generation

In contrast to its competitors, BakeMate’s demand generation was drastically low. This affected its market positioning.

No digital presence

With an outdated website, BakeMate’s digital presence was nearly nonexistent.

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ACTION

Implemented inbound marketing

A strong inbound marketing methodology was implemented to invite organic leads.

Set up content plan

A strategic content plan was devised to draw the target audience’s attention towards the brand and generate demand.

Created omnichannel digital presence

An omnichannel digital presence was put in motion to help establish a compelling digital presence.

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RESULTS

Increased leads

Within months, BakeMate noticed a whopping 30% increase in B2B leads.

Strong demand generation

With demand now generating organically, BakeMate saved 50% of its Cost Per Lead (CPL).

Improved digital presence

The after effects of a website that’s up-to-date and optimised? BakeMate witnessed a booming 1100% rise in traffic.

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SNAPSHOT

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