---
title: Bakemate - Omnichannel Digital Marketing Strategy
description: Learn how Bakemate drastically improved its website traffic and lead generation with an effective inbound marketing methodology.
image: https://success.gorevx.com/hubfs/Bakemate%20-%20Case%20Study%20Thumbnail.webp
---

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![BakeMate](https://success.gorevx.com/hs-fs/hubfs/BakeMate.png?width=226&height=68&name=BakeMate.png)

Case Study

# BakeMate achieved a 30% growth in leads and an 1100% leap in website traffic

**Company Overview** BakeMate is a leading FMCG brand manufacturing and exporting confectionery items like biscuits, cookies, and chocolates.

**Industry** FMCG

**Headquartered** Hyderabad, India

**JUMP TO SECTION**

[1. situation](https://success.gorevx.com/case-study-bakemate#situation) [2. action](https://success.gorevx.com/case-study-bakemate#action) [3. results](https://success.gorevx.com/case-study-bakemate#results)

Results

30%

increase in B2B leads

1100%

increase in website traffic

![](https://success.gorevx.com/hubfs/theme-revX/images/icon-magnifine-glass.svg)

SITUATION

#### Insufficient leads

BakeMate faced issues in generating genuine leads that would actually generate revenue for it.

#### Poor demand generation

In contrast to its competitors, BakeMate’s demand generation was drastically low. This affected its market positioning.

#### No digital presence

With an outdated website, BakeMate’s digital presence was nearly nonexistent.

![workflow 1](https://success.gorevx.com/hubfs/theme-revX/images/workflow%201.svg)

ACTION

#### Implemented inbound marketing

A strong inbound marketing methodology was implemented to invite organic leads.

#### Set up content plan

A strategic content plan was devised to draw the target audience’s attention towards the brand and generate demand.

#### Created omnichannel digital presence

An omnichannel digital presence was put in motion to help establish a compelling digital presence.

![Vector (1)](https://success.gorevx.com/hubfs/theme-revX/images/Vector%20(1).svg)

RESULTS

#### Increased leads

Within months, BakeMate noticed a whopping 30% increase in B2B leads.

#### Strong demand generation

With demand now generating organically, BakeMate saved 50% of its Cost Per Lead (CPL).

#### Improved digital presence

The after effects of a website that’s up-to-date and optimised? BakeMate witnessed a booming 1100% rise in traffic.

![7126104_computer_device_monitor_gadget_desktop_icon 1](https://success.gorevx.com/hs-fs/hubfs/7126104_computer_device_monitor_gadget_desktop_icon%201.png?width=35&height=35&name=7126104_computer_device_monitor_gadget_desktop_icon%201.png)

## SNAPSHOT

## Email template

Click here for large view

![email-preview-1](https://success.gorevx.com/hs-fs/hubfs/email-preview-1.webp?width=581&height=340&name=email-preview-1.webp)

Click here for large view

Click here for large view

![email-preview-1](https://success.gorevx.com/hs-fs/hubfs/email-preview-1.webp?width=581&height=340&name=email-preview-1.webp)

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