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Company Overview Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian.
Industry e-commerce
Headquartered India
JUMP TO SECTION
1. situation 2. action 3. results
Results
61.4%
increase in website visitors
56%
growth in organic traffic
6.7%
increase in branded traffic
SITUATION

No SEO strategy

Bewakoof never had a proper Search Engine Optimization (SEO) strategy in place. So, its content marketing efforts weren’t paying off.

Low organic traffic

As a result of having no SEO strategy, instinctively, they had a very low amount of organic traffic coming to their website.

Zero branded traffic

Their website had no access to branded traffic, and the prospects of getting the same also seemed slim.

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ACTION

Optimized SEO

All the product pages listed on the client’s website were SEO-optimised through keyword research and metadata creation. Additionally, all their existing content pieces were modified to improve their SEO effectiveness.

Conducted tech audit

A technical audit was conducted of the client’s website and all the issues restricting their visibility on Google were fixed.

Planned PR Strategy

As a part of their off-page SEO activities, a PR and media planning strategy was implemented to acquire backlinks and improve the prospects of branded traffic.

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RESULTS

Effective SEO strategy

With every nook and corner of the website now SEO-optimised, Bewakoof witnessed a massive leap of 61.4% in the number of monthly search visitors.

Increased organic traffic

Thanks to the auditing process, their website now has no visibility issues and, as a result, fetched a 56% growth in organic traffic.

Access to branded traffic

The result of brainstormed marketing campaigns? Techolution saw a drastic 60% reduction in Cost Per Lead (CPL).

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