---
title: Bewakoof - Digital Marketing Strategy | SEO Optimization | Tech Audit
description: Learn how Bewakoof improved its SEO strategy and garnered organic and branded traffic by devising a customized PR strategy and optimizing SEO, with RevX.
image: https://success.gorevx.com/hubfs/Bewakoof%20-%20Case%20Study%20Thumbnail.webp
---

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Case Study

# Achieved a 56% spike in organic traffic & a 6.7% jump in branded traffic

**Company Overview** Bewakoof is a lifestyle fashion brand that makes creative, distinctive fashion for the trendy, contemporary Indian.

**Industry** e-commerce

**Headquartered** India

**JUMP TO SECTION**

[1. situation](https://success.gorevx.com/case-study-bewakoof#situation) [2. action](https://success.gorevx.com/case-study-bewakoof#action) [3. results](https://success.gorevx.com/case-study-bewakoof#results)

Results

61.4%

increase in website visitors

56%

growth in organic traffic

6.7%

increase in branded traffic

![](https://success.gorevx.com/hubfs/theme-revX/images/icon-magnifine-glass.svg)

SITUATION

#### No SEO strategy

Bewakoof never had a proper Search Engine Optimization (SEO) strategy in place. So, its content marketing efforts weren’t paying off.

#### Low organic traffic

As a result of having no SEO strategy, instinctively, they had a very low amount of organic traffic coming to their website.

#### Zero branded traffic

Their website had no access to branded traffic, and the prospects of getting the same also seemed slim.

![workflow 1](https://success.gorevx.com/hubfs/theme-revX/images/workflow%201.svg)

ACTION

#### Optimized SEO

All the product pages listed on the client’s website were SEO-optimised through keyword research and metadata creation. Additionally, all their existing content pieces were modified to improve their SEO effectiveness.

#### Conducted tech audit

A technical audit was conducted of the client’s website and all the issues restricting their visibility on Google were fixed.

#### Planned PR Strategy

As a part of their off-page SEO activities, a PR and media planning strategy was implemented to acquire backlinks and improve the prospects of branded traffic.

![Vector (1)](https://success.gorevx.com/hubfs/theme-revX/images/Vector%20(1).svg)

RESULTS

#### Effective SEO strategy

With every nook and corner of the website now SEO-optimised, Bewakoof witnessed a massive leap of 61.4% in the number of monthly search visitors.

#### Increased organic traffic

Thanks to the auditing process, their website now has no visibility issues and, as a result, fetched a 56% growth in organic traffic.

#### Access to branded traffic

The result of brainstormed marketing campaigns? Techolution saw a drastic 60% reduction in Cost Per Lead (CPL).

![7126104_computer_device_monitor_gadget_desktop_icon 1](https://success.gorevx.com/hs-fs/hubfs/7126104_computer_device_monitor_gadget_desktop_icon%201.png?width=35&height=35&name=7126104_computer_device_monitor_gadget_desktop_icon%201.png)

## SNAPSHOT

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