HubSpot
Salesforce
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GA4
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Marketo
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Audit Fox
Services
How Big Game Golf set up HubSpot from scratch and connected Stripe payment data
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Big Game Golf is a mobile gaming app for recreational and passionate golfers to play side games, keep score, and bet with friends.
Mobile Gaming
Payson, Arizona
The challenge
Big Game Golf's challenges were foundational. Before any campaigns could be run, any leads tracked, or any payment data analyzed, the basic infrastructure needed to exist and work. Neither was true at the start of the engagement.
The team had access to HubSpot but hadn't set it up. Without a properly configured instance — contact properties, pipelines, forms, and the foundational architecture that makes HubSpot useful — the platform was a subscription without a function. Everything the marketing and sales operation would eventually depend on needed to be built before it could be used.
Big Game Golf had a native integration between HubSpot and Stripe already in place — but it wasn't working in the way they needed it to. The core limitation was structural: native HubSpot-Stripe integrations don't pass payment form data through to HubSpot. That meant every transaction processed through Stripe existed only in Stripe. The marketing team had no visibility into payment activity inside the CRM — no way to connect a customer's payment behavior to their contact record, their lifecycle stage, or any campaign they'd come through.
Our solution
RevX addressed both problems directly — building the HubSpot instance from the ground up, then engineering a custom integration that solved the Stripe data flow problem the native connection couldn't.
RevX configured Big Game Golf's HubSpot environment end to end — establishing the foundational setup that would support the team's marketing and sales operations going forward. With the instance properly built, the team had a functional platform to work from rather than an empty one.
To solve the payment data visibility problem, RevX implemented a Zapier-powered integration between Stripe and HubSpot. Rather than relying on the native connection that couldn't pass form payment data, the Zapier workflow created a custom bridge — ensuring that payment activity in Stripe flowed into HubSpot automatically and accurately. Alongside this, RevX built a custom HubSpot form configured to collect payments via Stripe, creating a clean, connected payment experience that kept all relevant data in a single system.
The impact
Two gaps were closed — one in the platform infrastructure, one in the data flow between payment and CRM — and Big Game Golf emerged from the engagement with a properly functioning marketing operations foundation for the first time.
With HubSpot configured from scratch and all foundational elements in place, Big Game Golf's team had a CRM environment they could actually use. Contacts, pipelines, forms, and workflows — the building blocks of a functioning marketing and sales operation — were set up correctly and ready to support the campaigns and engagement programs the business needed to grow.
The Zapier integration solved the problem the native connection couldn't. Payment data from Stripe now appears inside HubSpot automatically — giving the team visibility into customer payment activity alongside the rest of their contact and marketing data. The two systems that had been operating independently were connected, and the blind spot that had separated revenue data from CRM data was closed.
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