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Company Overview Cadyce is a premium networking & digital lifestyle brand offering solutions to connect, communicate, & network seamlessly
Industry Electronics
Headquartered India
JUMP TO SECTION
1. situation 2. action 3. results
Results
2x
increase in ad revenue
4K
increase in organic traffic
SITUATION

Insufficient digital presence

Cadyce only had an eCommerce website to rely on. No other digital existence whatsoever.

Poor content strategy

All the content made live by Cadyce scored poorly on SEO metrics. As a result, organic traffic was getting tough to come by.

Ineffective marketing plan

Cadyce followed a gimmicky marketing plan and, naturally so, was having a hard time surviving in the cut-throat industry.

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ACTION

Built omnichannel marketing strategy

To supplement its digital presence, an omnichannel marketing strategy was built. In addition to that, multiple tailor-made email marketing campaigns were implemented.

Created SEO-friendly blogs

In an effort to improve the entire content strategy, we took to blog creation. Each month, around 10 SEO articles were published on the blog to attract traffic.

Conducted competitor ad research

A full-blown competitor ads research was conducted, and based on its results, multiple paid ad campaigns and dynamic keyword ads were made live.

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RESULTS

Competitive digital presence

Post the campaign launch, Cadyce saw a noticeable improvement in its digital presence - attaining a 12% email open rate against an industry average of 6-7%!

Calculated content strategy

With an SEO-friendly blog now in place, Cadyce achieved a staggering increase of 4K in organic website traffic.

Successful marketing plan

Three months after the implementation of the ads strategy, Cadyce witnessed a brilliant 2x spike in its paid ads revenue!

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SNAPSHOT

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