---
title: ChoiceLocal - GA4 Setup | Data Warehouse Setup | Improved Data Quality
description: Here's how ChoiceLocal achieved data precision, operational efficiency, and unified reporting with GA4 setup, guided by RevX.
image: https://success.gorevx.com/hubfs/ChoiceLocal%20-%20Case%20Study%20Thumbnail.webp
---

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Case Study

MarTech Stack **GA4**

# Achieved data precision and operational efficiency through GA4 setup

**Company Overview** ChoiceLocal is an ROI-focused digital marketing agency specializing in franchise systems.

**Industry** Digital Marketing

**Headquartered** Westlake, Ohio

**JUMP TO SECTION**

[1. situation](https://success.gorevx.com/case-study-choicelocal#situation) [2. action](https://success.gorevx.com/case-study-choicelocal#action) [3. results](https://success.gorevx.com/case-study-choicelocal#results)

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SITUATION

#### GA4 Data Accuracy

ChoiceLocal initially faced concerns regarding the accuracy and limitations of their GA4 implementation compared to GA3 (Universal Analytics). They sought assistance to establish a best-in-class GA4 setup, crucial for powering their data-driven marketing strategies effectively.

#### Managing Franchise Analytics

Managing digital analytics for numerous franchise locations posed a sustainability challenge for ChoiceLocal. With many brands having dozens or hundreds of franchise locations, they needed a streamlined approach.

#### Historical Data Backup

With years of historical Google Analytics data at stake, ChoiceLocal required a robust solution to back up this data for all clients.

#### Consolidating Data for Reporting

ChoiceLocal aimed to consolidate GA3 and GA4 data to analyze trends and year-over-year performance effectively in their reporting.

![workflow 1](https://success.gorevx.com/hubfs/theme-revX/images/workflow%201.svg)

ACTION

#### **Enhanced GA4 Setup**

We developed SOPs for GA4 configuration, event structuring, custom parameters, Google Tag Manager (GTM) setup, and conversion tracking. Core conversions were carefully configured, including click-to-call, lead form submissions, actual booking form submissions, and chat interactions.

#### Implementing Best Practices Across Brands

We implemented best practices to guarantee the functionality and consistency of GA4 configurations, ensuring uniform and accurate GA4 setups across all partner brands.

#### Cloud Data Warehouse Setup

To address historical data backup and centralization needs, we established a cloud data warehouse using BigQuery. 

#### GA4 Reporting Migration

We established GA4 property connections, developed SQL queries for data aggregation, scheduled queries, imported historical GA UA data, and offered support with NinjaCat integration.

![Vector (1)](https://success.gorevx.com/hubfs/theme-revX/images/Vector%20(1).svg)

RESULTS

#### Improved Data Accuracy

The smooth GA4 setup and configuration provided ChoiceLocal with accurate tracking and conversion data, enabling them to analyze, optimize, and report campaign performance more effectively.

#### Centralized Data Repository

The implementation of BigQuery as a data warehouse streamlined their historical data storage, offering a centralized hub for accessing digital analytics across the organization.

#### Efficient GA4 Reporting

ChoiceLocal now benefits from improved GA4 reporting capabilities, enhancing their ability to track trends and year-over-year performance accurately.

 

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