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Company Overview ChoiceLocal is an ROI-focused digital marketing agency specializing in franchise systems.
Industry Digital Marketing
Headquartered Westlake, Ohio
JUMP TO SECTION
1. situation 2. action 3. results
SITUATION

GA4 Data Accuracy

ChoiceLocal initially faced concerns regarding the accuracy and limitations of their GA4 implementation compared to GA3 (Universal Analytics). They sought assistance to establish a best-in-class GA4 setup, crucial for powering their data-driven marketing strategies effectively.

Managing Franchise Analytics

Managing digital analytics for numerous franchise locations posed a sustainability challenge for ChoiceLocal. With many brands having dozens or hundreds of franchise locations, they needed a streamlined approach.

Historical Data Backup

With years of historical Google Analytics data at stake, ChoiceLocal required a robust solution to back up this data for all clients.

Consolidating Data for Reporting

ChoiceLocal aimed to consolidate GA3 and GA4 data to analyze trends and year-over-year performance effectively in their reporting.

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ACTION

Enhanced GA4 Setup

We developed SOPs for GA4 configuration, event structuring, custom parameters, Google Tag Manager (GTM) setup, and conversion tracking. Core conversions were carefully configured, including click-to-call, lead form submissions, actual booking form submissions, and chat interactions.

Implementing Best Practices Across Brands

We implemented best practices to guarantee the functionality and consistency of GA4 configurations, ensuring uniform and accurate GA4 setups across all partner brands.

Cloud Data Warehouse Setup

To address historical data backup and centralization needs, we established a cloud data warehouse using BigQuery. 

GA4 Reporting Migration

We established GA4 property connections, developed SQL queries for data aggregation, scheduled queries, imported historical GA UA data, and offered support with NinjaCat integration.

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RESULTS

Improved Data Accuracy

The smooth GA4 setup and configuration provided ChoiceLocal with accurate tracking and conversion data, enabling them to analyze, optimize, and report campaign performance more effectively.

Centralized Data Repository

The implementation of BigQuery as a data warehouse streamlined their historical data storage, offering a centralized hub for accessing digital analytics across the organization.

Efficient GA4 Reporting

ChoiceLocal now benefits from improved GA4 reporting capabilities, enhancing their ability to track trends and year-over-year performance accurately.