---
title: Colorful Concrete Solutions - HubSpot Integration | Custom Data Flow
description: Learn how Colorful Concrete Solutions streamlined its data flow by integrating HubSpot with various platforms, using Zapier with RevX.
image: https://success.gorevx.com/hubfs/Colorful%20Concrete%20Solutions%20-%20Case%20Study%20Thumbnail_2.webp
---

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![Colorful Concrete Solutions-1](https://success.gorevx.com/hs-fs/hubfs/Colorful%20Concrete%20Solutions-1.png?width=226&height=123&name=Colorful%20Concrete%20Solutions-1.png)

Case Study

MarTech Stack **Hubspot | Zapier**

# Streamlined operations by integrating HubSpot with other platforms using Zapier

**Company Overview** Colorful Concrete Solutions is a concrete coatings provider, serving commercial and residential environments.

**Industry** Manufacturing

**Headquartered** Waukesha, WI

**JUMP TO SECTION**

[1. situation](https://success.gorevx.com/case-study-colorful-concrete-solutions-hubspot-zapier#situation) [2. action](https://success.gorevx.com/case-study-colorful-concrete-solutions-hubspot-zapier#action) [3. results](https://success.gorevx.com/case-study-colorful-concrete-solutions-hubspot-zapier#results)

![](https://success.gorevx.com/hubfs/theme-revX/images/icon-magnifine-glass.svg)

SITUATION

#### HubSpot integration requirements

Colourful Concrete Solutions wanted to integrate HubSpot with multiple platforms to complete tasks that seemed daunting to accomplish via native integrations.

![workflow 1](https://success.gorevx.com/hubfs/theme-revX/images/workflow%201.svg)

ACTION

#### Zapier integration

Zapier was successfully implemented to fulfill custom data flow requirements. As a result, data from other platforms like Quickbooks, Google Calendar, and NiceJob is now visible on HubSpot.

![Vector (1)](https://success.gorevx.com/hubfs/theme-revX/images/Vector%20(1).svg)

RESULTS

#### Seamless sync between HubSpot and other tools

Seamless sync was achieved between HubSpot and the platforms - Quickbooks, Google Calendar, and NiceJob, effectively.

#### Achieved custom data flow

They're able to achieve the following custom requirements with Zapier integration:

| Criteria | Action |
| --- | --- |
| New contact in the list on HubSpot | Created "Customers" on QuickBooks |
| "Person" creation /updating on NiceJob | Created "Contact" on HubSpot |
| New contact in the list on HubSpot | Created detailed "Event" on Google calendar |

![7126104_computer_device_monitor_gadget_desktop_icon 1](https://success.gorevx.com/hs-fs/hubfs/7126104_computer_device_monitor_gadget_desktop_icon%201.png?width=35&height=35&name=7126104_computer_device_monitor_gadget_desktop_icon%201.png)

## SNAPSHOT

## Workflows to optimize sales next steps

Click here for large view

![image 137](https://success.gorevx.com/hs-fs/hubfs/image%20137.png?width=812&height=412&name=image%20137.png)

Click here for large view

![image 137](https://success.gorevx.com/hs-fs/hubfs/image%20137.png?width=812&height=412&name=image%20137.png)

Click here for large view

![image 137](https://success.gorevx.com/hs-fs/hubfs/image%20137.png?width=812&height=412&name=image%20137.png)

![image 137](https://success.gorevx.com/hs-fs/hubfs/image%20137.png?width=812&height=412&name=image%20137.png)

![image 137](https://success.gorevx.com/hs-fs/hubfs/image%20137.png?width=812&height=412&name=image%20137.png)

![image 137](https://success.gorevx.com/hs-fs/hubfs/image%20137.png?width=812&height=412&name=image%20137.png)

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