DISPENDIX optimized sales and marketing processes with a lead-scoring model by leveraging HubSpot with RevX

Absence of a lead scoring system

DISPENDIX did not have a lead scoring system in place, making it difficult to determine the readiness of leads for sales or marketing actions. 

Lead targeting limitations

No lead scoring system further limited their ability to target leads in Google Ads effectively.

Lead scoring set up

We set up a lead scoring model to help DISPENDIX qualify leads for sales, marketing, or further nurturing.

Identified critical touchpoints

A thorough analysis of Dispendix's data was done, identifying critical touchpoints and non-essential interactions.

Generated detailed insights

Provided detailed reports on which contacts were at different stages in the lead lifecycle, offering greater visibility into the sales process.

Improved lead qualification

Accurate identification and prioritization of high-quality leads bolstered the efficiency of both sales and marketing efforts.

Enhanced analysis of different lead stages

Lead scoring helped track the performance of MQLs, SQLs, and other lead stages, giving the team insight into how well leads are progressing through the sales funnel. This lead to better marketing strategies.

Lead process automation

The new lead scoring model reduced the need for manual lead qualification, making their entire lead management process faster, more accurate, and easier to scale. 

Ad performance optimization

Forwarding high-quality leads to Google Ads resulted in targeted campaigns, improved conversion rates, and reduced wasted ad spending.

Data-Driven decision making

Regular analysis of lead scores provided actionable insights for continuous improvement in both marketing and sales strategies.