---
title: Dr Paul's Clinic - Digital Marketing Strategy | Marketing plan
description: Learn how Dr Paul's Clinic optimized its digital presence and found a prospective audience of 33k with RevX that helped it gather valuable leads.
image: https://success.gorevx.com/hubfs/Dr.%20Pauls%20-%20Case%20Study%20Thumbnail.webp
---

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Case Study

# Gained over 120 qualified leads and a prospect audience of 33k

**Company Overview** Dr. Paul’s clinic provides specialised aesthetic hair and skin treatments to men and women through advanced technology.

**Industry** Healthcare

**Headquartered** India

**JUMP TO SECTION**

[1. situation](https://success.gorevx.com/case-study-dr-pauls-clinic#situation) [2. action](https://success.gorevx.com/case-study-dr-pauls-clinic#action) [3. results](https://success.gorevx.com/case-study-dr-pauls-clinic#results)

Results

33k

prospective audience

120

qualified leads

![](https://success.gorevx.com/hubfs/theme-revX/images/icon-magnifine-glass.svg)

SITUATION

#### Stunted digital reach

During the lockdown, Dr. Paul’s Clinic faced an immense drop in its digital reach and demand generation volume.

#### No new leads

Both inbound and outbound lead generation were negatively affected due to the months-long lockdown. This impacted the client’s revenues.

#### Mediocre marketing

The marketing tactics followed by Dr. Paul’s Clinic did not help bring a positive difference in the scenario - it was mostly gimmicky.

![workflow 1](https://success.gorevx.com/hubfs/theme-revX/images/workflow%201.svg)

ACTION

#### Designed marketing plan

A comprehensive marketing plan was designed to attract visitors and accelerate reach and demand generation.

#### Devised Facebook ads strategy

A Facebook Ads strategy was devised to generate fresh leads. Following this, a series of ad creatives and copies were published to flag off the paid ads strategy.

#### Organized webinar

A well-planned, expert-led webinar was organised to invite more inbound leads.

![Vector (1)](https://success.gorevx.com/hubfs/theme-revX/images/Vector%20(1).svg)

RESULTS

#### Enhanced digital reach

The new marketing plan drastically improved Dr. Paul’s digital reach and demand generation - building a 33K prospect audience base!

#### Fresh leads

The Facebook Ads strategy helped Dr. Paul’s Clinic gain 120+ sales-qualified leads within a month and a half! The webinar aloof garnered as many as 72 leads for the brand.

#### Excellent marketing

With a marketing plan consisting of solutions and strategies that actually pay off, Dr. Paul’s Clinic now has a strong sales pipeline and brand presence.

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