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Company Overview Dr. Paul’s clinic provides specialised aesthetic hair and skin treatments to men and women through advanced technology.
Industry Healthcare
Headquartered India
JUMP TO SECTION
1. situation 2. action 3. results
Results
33k
prospective audience
120
qualified leads
SITUATION

Stunted digital reach

During the lockdown, Dr. Paul’s Clinic faced an immense drop in its digital reach and demand generation volume.

No new leads

Both inbound and outbound lead generation were negatively affected due to the months-long lockdown. This impacted the client’s revenues.

Mediocre marketing

The marketing tactics followed by Dr. Paul’s Clinic did not help bring a positive difference in the scenario - it was mostly gimmicky.

workflow 1
ACTION

Designed marketing plan

A comprehensive marketing plan was designed to attract visitors and accelerate reach and demand generation.

Devised Facebook ads strategy

A Facebook Ads strategy was devised to generate fresh leads. Following this, a series of ad creatives and copies were published to flag off the paid ads strategy.

Organized webinar

A well-planned, expert-led webinar was organised to invite more inbound leads.

Vector (1)
RESULTS

Enhanced digital reach

The new marketing plan drastically improved Dr. Paul’s digital reach and demand generation - building a 33K prospect audience base!

Fresh leads

The Facebook Ads strategy helped Dr. Paul’s Clinic gain 120+ sales-qualified leads within a month and a half! The webinar aloof garnered as many as 72 leads for the brand.

Excellent marketing

With a marketing plan consisting of solutions and strategies that actually pay off, Dr. Paul’s Clinic now has a strong sales pipeline and brand presence.