Industrial Equipment Manufacturing

How DuroVac transitioned to GA4 without losing a single insight

Company overview

DuroVac is a trusted B2B provider of industrial vacuum solutions serving customers across North America.

Industry

Industrial Equipment Manufacturing

Headquartered

Canada

Context

DuroVac had built its marketing decisions on data. For years, Google Analytics Universal — GA3 — was the engine behind that: tracking website performance, measuring campaign results, and informing the kind of year-over-year analysis that a B2B industrial company depends on to plan strategically. Then Google announced GA3 would be discontinued. The clock was ticking, and the stakes were real. A botched transition wouldn't just mean learning a new interface — it would mean losing the historical continuity that gave DuroVac's data its meaning. RevX came in to make the migration happen cleanly, quickly, and without a gap in the insights the business relied on.

The challenge

The GA3 sunset wasn't just a technical inconvenience — it was a threat to operational continuity. DuroVac's team had built workflows and decision-making habits around a platform that was about to go dark, and the path forward required more than flipping a switch.

An urgent migration with no room for downtime

DuroVac's reliance on Universal Analytics for campaign performance assessment and business decision-making made the approaching discontinuation a genuine crisis point. Without a timely transition to GA4, tracking would go dark — and any gap in data collection couldn't be recovered after the fact. The pressure wasn't just about adopting new technology; it was about preserving an unbroken record of how the business performed online.

Tracking requirements that went beyond the basics

DuroVac needed GA4 to do real work, not just record pageviews. File downloads, blog engagement, lead generation activity, and other conversion events were all critical to understanding how their marketing efforts were actually performing. Setting up GA4 with the same depth of tracking that GA3 had provided — or better — required deliberate configuration, not a default install.

Years of historical data at risk

The most quietly significant challenge was what would happen to the past. DuroVac's team depended on year-over-year comparisons to make sense of seasonal trends, campaign performance shifts, and long-term growth. A migration that left GA3 data behind would effectively erase that context — reducing the team's ability to make informed strategic decisions just as they were trying to step into a more capable platform.

Our solution

RevX approached the engagement in three connected workstreams: stand up GA4 properly, build the reporting infrastructure on top of it, and protect the historical data underneath. Each piece was necessary for the others to hold.

A new GA4 account with comprehensive event tracking

RevX created DuroVac's GA4 account from scratch and implemented custom tracking for the metrics that mattered most to the business — file downloads, blog engagement, lead generation events, and other key conversions. Rather than relying on GA4's default data collection, the setup was tailored to DuroVac's specific marketing and sales priorities, ensuring the platform would surface the insights the team actually needed.

A 13-page custom dashboard rebuilt for GA4

RevX developed a purpose-built, 13-page dashboard that translated DuroVac's existing reporting requirements into the GA4 environment. Covering site content performance, SEO analysis, paid traffic, and more, the dashboard gave the team a centralized view of their website health and campaign performance — rebuilt from the ground up to take advantage of GA4's capabilities rather than simply replicating what GA3 had done.

Data migration and hands-on training

To protect DuroVac's historical record, RevX exported years of GA3 data into structured tables — preserving the continuity needed for year-over-year analysis even after Universal Analytics went offline. Alongside the technical work, RevX ran comprehensive training sessions with the DuroVac team, ensuring they could navigate GA4 confidently and make full use of its features from day one rather than spending weeks finding their footing.

The impact

DuroVac came out of the transition with something rare in platform migrations: no disruption, no data loss, and a reporting setup that was meaningfully better than what they'd had before.

A clean, uninterrupted transition to GA4

The migration happened without gaps in tracking or breaks in operational continuity. DuroVac's team moved from a sunsetting platform to a fully configured GA4 environment without the data blind spots that typically accompany major analytics transitions. The business kept running on insights throughout — which was the whole point.

Deeper campaign visibility than before

With custom event tracking, tailored dashboards, and proper training in place, DuroVac's team gained a more complete picture of their marketing performance than they'd had on GA3. The ability to track file downloads, blog engagement, and lead conversions with precision meant decisions about where to invest and what to optimize could be made with greater confidence.

Historical data preserved for ongoing strategic use

By exporting and structuring GA3 data before the shutdown, RevX ensured that DuroVac's years of website and campaign history remained accessible and usable. Year-over-year comparisons didn't disappear with the old platform — they carried forward, giving the team the longitudinal context needed to plan with perspective rather than starting from scratch.