Integrated HubSpot + JotForm to create custom email and landing pages

Travel agencies today face mounting pressure to streamline operations, personalize service, and quickly adapt to client needs. 

In 2023, the global travel industry was valued at $512.5 billion, and is expected to grow to $1.26 trillion by 2032. Source

Ensemble Travel, a consortium of about 760 independent travel agencies across the U.S. and Canada, recognized these challenges and began seeking innovative solutions to maintain their competitive edge and capitalize on the growing demand in the travel industry.

Ensemble Travel's mission is to empower its members with marketing assets that help them streamline and execute customer outreach - all with zero fuss.

However, in achieving this they encountered several operational hurdles:

• Manual processes consuming valuable time: Creating a single landing page required extensive manual effort, consuming 3 to 4 hours per page. This inefficiency hindered productivity and delayed campaign launches.
• Lack of personalization in client communications: Without tailored content, engaging clients effectively was difficult, potentially impacting satisfaction and loyalty. Additionally, personalizing content would require a great deal of effort - since the client used a 150+ row form to gather information to create landing pages and emails. This necessitated the requirement of automation. 

Ensemble Travel collaborated with RevX to address these challenges. Our partnership focused on:

• Implementing HubSpot HubDB modules and templates: RevX introduced dynamic HubSpot HubDB modules and customizable templates, simplifying landing page and email creation. This automation reduced manual workload and expedited content delivery.
• Automating data processes with JotForm integration: Data collection became seamless by integrating JotForm with HubSpot's custom objects. This automation ensured real-time data flow, enhancing accuracy and reducing manual entry errors.
• Developing responsive and personalized modules: RevX crafted responsive modules within HubSpot's theme structure, enabling Ensemble Travel to deliver hyper-personalized content across devices, enhancing user engagement.

The collaboration yielded significant improvements in how Ensemble Travel delivered content to its clients: 

• Dramatic reduction in creation time: The time required to create landing page templates and emails decreased by 85%, even though the requirement form had more than 150 fields allowing the team to focus on more meaningful strategic initiatives.
• Enhanced personalization and responsiveness: The new modules facilitated the delivery of personalized, responsive content, leading to improved client interactions and satisfaction.
• Seamless data integration: The integration between JotForm and HubSpot ensured that data flowed effortlessly into HubDB, automating the generation of landing pages and emails. This streamlined process minimized errors and ensured consistency across assets.
• Overcoming integration limitations between HubSpot and JotForm: RevX developed a custom framework by building a connection between JotForm and HubDb using HubSpot private apps, custom codes and HubSpot files API.
• Future-proofing with reusable modules: The creation of reusable modules established a foundation for future projects, reducing development time and promoting consistency across campaigns.

Ensemble Travel's proactive approach to addressing operational inefficiencies helped them gain an advantage over competitors and ensured continued industry leadership.

By embracing automation and personalization, they enhanced internal processes and elevated client experience, setting a benchmark for travel agencies aiming to thrive in a competitive scene.