Finjaan - Digital Marketing Strategy | Fluid Website

Company Overview Finjaan is a luxury Indian tea brand that offers over 70 premium tea varieties and a range of stylish teaware items.

Industry FMCG

Headquartered Hyderabad

JUMP TO SECTION

1. situation 2. action 3. results

Results

webpages crafted

SITUATION

Finjaan only had an offline tea lounge in Hyderabad and had no exposure to the eCommerce world.

Finjaan didn’t have a website. Hence, it was falling short on inbound lead generation.

As a result of its digital limitations, Finjaan eventually reached a saturation point and was unable to gain international reach.

ACTION

After thorough research and brainstorming, an eCommerce website was designed from scratch.

The website was brought to life with SEO best practices like sharp keyword research, mobile optimisation, high responsiveness, etc.

A rigorous marketing strategy was created and implemented to ensure high visibility across all target regions.

RESULTS

Currently, Finjaan boasts a solid and prolific digital presence like none of its competitors.

Finjaan not only has an eCommerce website of its own, but it’s also 100% responsive and mobile-optimized!

With meticulous attention, Finjaan has crafted over 70 web pages, achieving success in both- the domestic and international markets.

How Finjaan built a robust digital presence using an optimized website with RevX