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Company Overview FreshLearn is a no-code platform that lets you build, market, and sell digital products on your own branded website with ease.
Industry Edtech
Headquartered India
JUMP TO SECTION
1. situation 2. action 3. results
SITUATION

Unclear about GA4 implementation

They were struggling with the GA4 mechanism and related execution and needed help with knowing how it works.

Needed GA3/UA to GA4 migration help

They asked for an audit of the existing Google Analytics 3/Universal Analytics account and Google Tag manager setup. Post this, they were looking for a GA3/UA to GA4 migration.

No tracking system in place

They wanted to implement sub-domain tracking and ensure we are tracking the user journey. 

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ACTION

Created GTM tags

We created new events and conversions in GA4 from scratch, set up new GTM tags, and organized them in separate folders for ease of navigation.

Conducted extensive audit

We did an extensive audit of their existing GA3 property and noticed that the events/conversions were not being tracked accurately. A couple of GTM tags were also incorrectly defined.

Created new data stream

A new data stream was created to track sub-domain in GA4. We did a rigorous evaluation of GTM tags and testing of events to make sure data is being tracked accurately. We linked their Google Ads account with newly created GA4 property.

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RESULTS

Total clarity about GA4 implementation

Post a walk-through, they understood the flaws in the previous setup and how GA4 migration is going to help their business.

Successful GA4 migration

We successfully completed their GA4 migration. 

Proper tracking system

We ensured tracking of the entire user journey through custom events and conversion setup. GA4 tags were properly set up in the Google Tag Manager. 

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SNAPSHOT

Conversion, GA4, and GTM tags setup