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Company Overview FreshLearn is a no-code platform that lets you build, market, and sell digital products on your own branded website with ease.
Industry Edtech
Headquartered India
Results
$200K
Revenue generated
3000+
Beta customers acquired
SITUATION

Outdated website

FreshLearn had a website. But it wasn’t up-to-date and, as a result, hindered its digital presence.

No SMM process

FreshLearn had no resources on the deck to leverage the power of social media and email marketing.

Unaligned marketing strategies

FreshLearn felt a lack of alignment between its marketing strategies and business goals - another big issue that needed urgent addressing.

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ACTION

Built a new website

A new website was created prior to the product launch. After 3 months of examining its performance, a revamped version was designed and launched.

Set up social media calendar

A quarterly social media calendar was created to set up the social media marketing process. In addition, robust email campaigns were executed using well-segmented data from LeadSquared.

Conducted review campaign

A review campaign was run to generate product reviews in the G2Crowd and achieve market-based product validation to root out the differences between marketing strategies and business goals.

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RESULTS

Updated website

The pros of having a website that resonates with your niche market? FreshLearn generated $200K in revenue in the first 6 months of the launch.

Robust SMM process

The social media and email marketing campaigns were a hit among FreshLearn’s audience and acquired the brand 3000+ beta customers!

Fully aligned marketing strategies

The review campaign garnered over 60 honest user reviews for FreshLearn - helping them build marketing strategies that are aligned with the business goals.

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SNAPSHOT

Official website