---
title: Freshlearn - Digital Marketing Strategy | Updated Website | SMM
description: Learn Freshlearn generated 200k in revenue and acquired more than 3000 beta customers by implementing an effective digital marketing strategy.
image: https://success.gorevx.com/hubfs/FreshLearn%20-%20Case%20Study%20Thumbnail_1.webp
---

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![FreshLearn](https://success.gorevx.com/hs-fs/hubfs/FreshLearn.png?width=226&height=49&name=FreshLearn.png)

Case Study

# Earned $200K revenue in 6 months and bagged 3000+ beta customers

**Company Overview** FreshLearn is a no-code platform that lets you build, market, and sell digital products on your own branded website with ease.

**Industry** Edtech

**Headquartered** India

**JUMP TO SECTION**

[1. situation](https://success.gorevx.com/case-study-freshlearn-marketing-strategy#situation) [2. action](https://success.gorevx.com/case-study-freshlearn-marketing-strategy#action) [3. results](https://success.gorevx.com/case-study-freshlearn-marketing-strategy#results)

Results

$200K

Revenue generated

3000+

Beta customers acquired

![](https://success.gorevx.com/hubfs/theme-revX/images/icon-magnifine-glass.svg)

SITUATION

#### Outdated website

FreshLearn had a website. But it wasn’t up-to-date and, as a result, hindered its digital presence.

#### No SMM process

FreshLearn had no resources on the deck to leverage the power of social media and email marketing.

#### Unaligned marketing strategies

FreshLearn felt a** **lack of alignment between its marketing strategies and business goals - another big issue that needed urgent addressing.

![workflow 1](https://success.gorevx.com/hubfs/theme-revX/images/workflow%201.svg)

ACTION

#### Built a new website

A new website was created prior to the product launch. After 3 months of examining its performance, a revamped version was designed and launched.

#### Set up social media calendar

A quarterly social media calendar was created to set up the social media marketing process. In addition, robust email campaigns were executed using well-segmented data from LeadSquared.

#### Conducted review campaign

A review campaign was run to generate product reviews in the G2Crowd and achieve market-based product validation to root out the differences between marketing strategies and business goals.

![Vector (1)](https://success.gorevx.com/hubfs/theme-revX/images/Vector%20(1).svg)

RESULTS

#### Updated website

The pros of having a website that resonates with your niche market? FreshLearn generated $200K in revenue in the first 6 months of the launch.

#### Robust SMM process

The social media and email marketing campaigns were a hit among FreshLearn’s audience and acquired the brand 3000+ beta customers!

#### Fully aligned marketing strategies

The review campaign garnered over 60 honest user reviews for FreshLearn - helping them build marketing strategies that are aligned with the business goals.

![7126104_computer_device_monitor_gadget_desktop_icon 1](https://success.gorevx.com/hs-fs/hubfs/7126104_computer_device_monitor_gadget_desktop_icon%201.png?width=35&height=35&name=7126104_computer_device_monitor_gadget_desktop_icon%201.png)

## SNAPSHOT

## Official website

Click here for large view

![Fresh LMS Case Study Image-1](https://success.gorevx.com/hs-fs/hubfs/Fresh%20LMS%20Case%20Study%20Image-1.webp?width=981&height=401&name=Fresh%20LMS%20Case%20Study%20Image-1.webp)

Click here for large view

Click here for large view

![Fresh LMS Case Study Image-1](https://success.gorevx.com/hs-fs/hubfs/Fresh%20LMS%20Case%20Study%20Image-1.webp?width=981&height=401&name=Fresh%20LMS%20Case%20Study%20Image-1.webp)

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