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Company Overview FreshLearn is a no-code platform that lets you build, market, and sell digital products on your own branded website with ease.
Industry Edtech
Headquartered India
JUMP TO SECTION
1. situation 2. action 3. results
Results
$200K
Revenue generated
3000+
Beta customers acquired
SITUATION

Outdated website

FreshLearn had a website. But it wasn’t up-to-date and, as a result, hindered its digital presence.

No SMM process

FreshLearn had no resources on the deck to leverage the power of social media and email marketing.

Unaligned marketing strategies

FreshLearn felt a lack of alignment between its marketing strategies and business goals - another big issue that needed urgent addressing.

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ACTION

Built a new website

A new website was created prior to the product launch. After 3 months of examining its performance, a revamped version was designed and launched.

Set up social media calendar

A quarterly social media calendar was created to set up the social media marketing process. In addition, robust email campaigns were executed using well-segmented data from LeadSquared.

Conducted review campaign

A review campaign was run to generate product reviews in the G2Crowd and achieve market-based product validation to root out the differences between marketing strategies and business goals.

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RESULTS

Updated website

The pros of having a website that resonates with your niche market? FreshLearn generated $200K in revenue in the first 6 months of the launch.

Robust SMM process

The social media and email marketing campaigns were a hit among FreshLearn’s audience and acquired the brand 3000+ beta customers!

Fully aligned marketing strategies

The review campaign garnered over 60 honest user reviews for FreshLearn - helping them build marketing strategies that are aligned with the business goals.

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SNAPSHOT

Official website