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Company Overview Frozen Dessert Supplies is a vendor of cups, spoons, straws, and lids for small ice cream shops nationwide.
Industry Wholesale
Headquartered Rexburg, Idaho
JUMP TO SECTION
1. situation 2. action 3. results
SITUATION

Low revenue

They experienced a big revenue dip and needed help identifying the reasons for it, followed by program activities, to increase revenue. 

Average marketing strategy and attribution

They were operating with a basic marketing strategy and needed a more advanced playbook. Their ads/SEO & attribution were seriously suffering and needed a reboot. 

Poor digital infrastructure and conversions

They had difficulty building infrastructure to get the growth they wanted. Their website needed considerable conversion rate optimizations to get to the next level.

workflow 1
ACTION
  1. We audited their HubSpot instance to identify areas of weakness that needed improvement. We found many and worked through this list to improve their infrastructure. 

  2. We helped them hire good advertisers and SEO practitioners. Then we worked with the advertisers to improve and align operations to the ad programs.

  3. We assisted in building a new segmentation strategy, dashboards, and an experimental framework of conversion rate optimization upgrades to help their site improve conversions.
Vector (1)
RESULTS

Scaling revenue 

The company is now growing at a good rate and the revenue dip is decreasing.

Upgraded marketing strategy

They were able to improve their HubSpot systems, email marketing, and advertising which positively impacted revenue. 

Enhanced digital infrastructure and increased conversions

The website is now improved with modern design mechanics which improved conversions across the entire site.