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Company Overview Frozen Dessert Supplies is an online supplier of products to the frozen yogurt, ice cream, and gelato industry.
Industry Wholesale
Headquartered Rexburg, Idaho
JUMP TO SECTION
1. situation 2. action 3. results
SITUATION

HubSpot-Shopify integration's limitation

Frozen Dessert Supplies faced challenges with missing gaps and data sync while integrating the two.

Challenges of reporting metrics differentiation

The variance in reporting metrics from GA4 & Shopify required a thorough audit of two instances.

Roadblock of Shopify reporting in GA4

Another major challenge was ensuring that the Shopify product reporting was reflected seamlessly in GA4.

Email template updating hurdles

They needed help with updating the current, and creating the new email templates in the Shopify instance.

workflow 1
ACTION

HubSpot-Shopify integration audit

This involved figuring out and rectifying the missing gaps between the two due to data sync.

Website tracking in Shopify

This was achieved by showcasing all of the product pages, "add to cart rate", "cart completion", revenue per page, etc.  

Email personalization research

This involved thorough research on the Shopify data, discounts, taxes, shipping methods, etc. 

Shopify email template creation and updating

This was achieved with robust HTML coding.

Vector (1)
RESULTS

Better reporting insights

The data sync between Shopify and HubSpot resulted in enhanced reporting in not just Shopify, but HubSpot as well.

Email templates created and updated

Highly personalized and visually appealing email templates were created & updated in Shopify.