Guidepoint Security got their custom email and landing page templates created by leveraging Marketo with RevX

Custom Templates Necessity

Guidepoint Security required help creating custom templates on their Marketo Instance. They were looking for one customized master email template, along with three customized landing page templates.

Incorporation of Multiple Functionalities 

They needed multiple functionalities/modules within a single template layout to utilize and alter the modules/sections of that template based on the campaign's requirements.

Editable Text and Images

We created custom email and landing page templates on Marketo with editable text and images.

Variables

We introduced them to help change the text color, background color, background image URL, button URLs, spacing height, etc.

Hide/Show Toggle Functionality

We added this feature to enable the hiding of the entire module or a specific part of the module (like CTA, Form) in all the email and LPs templates. 

Drag and Drop Sections

We brought in this section to ease up the utilization of email templates.

Mobile Optimization

This feature was added by us to enable optimization for each template on multiple devices. 

Multiple Campaign Execution

Guidepoint Security is now able to run multiple campaigns using a single email template. They are also able to customize it according to their preferences

Landing Page Modification Ability

Using the new landing page template, they can modify the content and modules they want to display.

Hide & Show Custom Functionalities

They can now toggle between Hide & Show custom functionalities built on each module, to show only the desired campaign-oriented sections and information.