---
title: Herewith - Audience Routing | HubSpot Language-optimized landing pages
description: Learn how Herewith was able to cater to a wider audience with custom-built, linguistically diverse landing pages.
image: https://success.gorevx.com/hubfs/Herewith%20-%20Case%20Study%20Thumbnail.webp
---

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![Herewith](https://success.gorevx.com/hs-fs/hubfs/Herewith.png?width=226&height=48&name=Herewith.png)

Case Study

MarTech Stack **HubSpot**

# Incorporated multiple audience routing and language landing pages using HubSpot

**Company Overview** Herewith offers healthcare for older adults, their families, and in-home care professionals.

**Industry** Healthcare

**Headquartered** United States

**JUMP TO SECTION**

[1. situation](https://success.gorevx.com/case-study-herewith#situation) [2. action](https://success.gorevx.com/case-study-herewith#action) [3. results](https://success.gorevx.com/case-study-herewith#results)

![](https://success.gorevx.com/hubfs/theme-revX/images/icon-magnifine-glass.svg)

SITUATION

#### **Slow Launches**

Herewith landing pages weren’t optimized. As a result, they experienced slow launches.

#### **Audience-optimized landing pages missing**

 They have two different audiences - caregivers (people looking for a job to provide care) and families (people who need care). The client needed different landing pages for each of these audiences.

#### **Language-optimized landing pages missing**

They also needed two different languages to target different audiences, i.e. English & Spanish. Hence, different landing pages for each of these languages.

![workflow 1](https://success.gorevx.com/hubfs/theme-revX/images/workflow%201.svg)

ACTION

#### Created separate landing pages

We created different landing pages for different audiences with on-time delivery. We additionally created landing pages in both English and Spanish to overcome language barriers.

#### Established lead alert workflow

We took care of stakeholder management and iterated as the team needed. We also integrated with their advertisers to drive their first traffic. A lead alert workflow was established to identify leads based on their originating page.

![Vector (1)](https://success.gorevx.com/hubfs/theme-revX/images/Vector%20(1).svg)

RESULTS

#### **Faster launches**

Optimized landing pages were built, increasing the likelihood of engaging leads while their interest was high.

#### Audience-optimized landing pages created

 Properly segmented landing pages based on the audience role were developed. As a result, they were able to track higher-quality leads.

#### Language-optimized landing pages created

Implementing properly segmented landing pages based on language helped Herewith connect with diverse audiences on a more personal level, driving engagement, conversions, and trust. 

![7126104_computer_device_monitor_gadget_desktop_icon 1](https://success.gorevx.com/hs-fs/hubfs/7126104_computer_device_monitor_gadget_desktop_icon%201.png?width=35&height=35&name=7126104_computer_device_monitor_gadget_desktop_icon%201.png)

## SNAPSHOT

## Custom Landing Pages (Built on HubSpot)

Click here for large view

![Herewith Case Study Image v3-1](https://success.gorevx.com/hs-fs/hubfs/Herewith%20Case%20Study%20Image%20v3-1.webp?width=1961&height=801&name=Herewith%20Case%20Study%20Image%20v3-1.webp)

Click here for large view

Click here for large view

![Herewith Case Study Image v3-1](https://success.gorevx.com/hs-fs/hubfs/Herewith%20Case%20Study%20Image%20v3-1.webp?width=1961&height=801&name=Herewith%20Case%20Study%20Image%20v3-1.webp)

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