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Company Overview Herewith offers healthcare for older adults, their families, and in-home care professionals.
Industry Healthcare
Headquartered United States
SITUATION

Slow Launches

Herewith landing pages weren’t optimized. As a result, they experienced slow launches.

Audience-optimized landing pages missing

 They have two different audiences - caregivers (people looking for a job to provide care) and families (people who need care). The client needed different landing pages for each of these audiences.

Language-optimized landing pages missing

They also needed two different languages to target different audiences, i.e. English & Spanish. Hence, different landing pages for each of these languages.

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ACTION

Created separate landing pages

We created different landing pages for different audiences with on-time delivery. We additionally created landing pages in both English and Spanish to overcome language barriers.

Established lead alert workflow

We took care of stakeholder management and iterated as the team needed. We also integrated with their advertisers to drive their first traffic. A lead alert workflow was established to identify leads based on their originating page.

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RESULTS

Faster launches

Optimized landing pages were built, increasing the likelihood of engaging leads while their interest was high.

Audience-optimized landing pages created

 Properly segmented landing pages based on the audience role were developed. As a result, they were able to track higher-quality leads.

Language-optimized landing pages created

Implementing properly segmented landing pages based on language helped Herewith connect with diverse audiences on a more personal level, driving engagement, conversions, and trust. 

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SNAPSHOT

Custom Landing Pages (Built on HubSpot)