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Company Overview HireQuotient helps organizations from across the board deploy better hiring experiences to effectively tap into the global talent pool.
Industry Software Development
Headquartered San Francisco
SITUATION

Improper GA4 Set Up

The GA4 setup was flawed.

No GA4 Experts In-house

Due to a lack of GA4 specialists on deck, the data collection and reporting processes were not set up efficiently.

"Low Accuracy" Reporting

Lack of GA4 setup created a low trust in the attribution reporting. User behavior and campaign performance tracking were not correct.

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ACTION
  1. A detailed GA4 planning and setup were done.

  2. Dashboards based on the business needs were built.

  3. Custom events and conversion setup were done, and GA4 tags were properly set up on Google Tag Manager.
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RESULTS

Great GA4 Implementation

The GA4 instance was properly configured which led to error-free on time reporting and campaign planning.

Great Attribution

A structured attribution system was built which helped increase visibility.

Accurate Reporting

Proper tracking of the entire user journey is being done through custom events and conversion setups. 

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SNAPSHOT

Executive dashboards built on GA4