Case study - Improved their lead-tracking through HubSpot optimization

Company Overview Lingoda is an online language school offering linguistic courses worldwide.

Industry EdTech

Headquartered Berlin

JUMP TO SECTION

1. situation 2. action 3. results

SITUATION

Manual data entry

Lingoda struggled with the burden of maintaining manual entry processes, including updating fields like lifecycle stages and disqualification reasons which negatively impacted their operational capacity.

Improper lead assessment

They encountered difficulties in assigning owners to the contacts, and accurately tracking their marketing and sales-qualified leads, leading to inefficiencies in their lead management.

Lack of customization on automated emails

Lingoda lacked the capacity to personalize its automated emails for its contacts, limiting their ability to engage effectively with potential customers.

ACTION

Workflows

We automated data entry tasks with customized workflows, enabling updating lifecycle stages, disqualification reasons, and contact ownership seamlessly.

Lead tracking setup

We switched from Calendly to HubSpot calendars and created reports & dashboards for clear visualization of the Inbound Leads' setup for each lifecycle stage, and ROI.

Personalized automated emails

By creating multiple HubSpot forms for different scenarios and segmenting contacts based on their choices when filling out the form, we successfully customized their automated emails.

RESULTS

Smooth operations

Automating Lingoda's manual data entry processes reduced errors and minimized delays in completing tasks, enabling the team to work more smoothly and effectively, eventually resulting in improved workflow efficiency.

Data-driven decision making

Enhanced lead tracking and nurturing provided a comprehensive view of inbound leads, enabling data-driven business decisions and improving their segmentation and targeting.

Increased conversion rate

By customizing their automated email workflows, Lingoda was able to attract more relevant recipients, leading to increased open and click-through rates.