Case study - Lingoda | Website Upgrade | Bilingual Functionality

Company Overview Lingoda is an online language school offering linguistic courses worldwide.

Industry EdTech

Headquartered Berlin

JUMP TO SECTION

1. situation 2. action 3. results

SITUATION

International Outreach Necessity

Lingoda recognized the need to strategically expand its online presence to serve a broader international audience. This led to the demand for a bilingual website accommodating both German and English languages.

Diverse User Experience Challenge

A crucial aspect of this expansion was to prioritize user convenience. Lingoda aimed to provide a seamless experience for both German and English-speaking visitors, necessitating the implementation of a user-friendly language toggle button.

ACTION

Website re-design

We designed customized templates for 10 distinct pages, precisely tailored to Lingoda's requirements and design preferences.

Implementing Bilingual Functionality

Following the design phase, we coded all 10 custom templates on HubSpot CMS, making it easy for Lingoda to replicate other auxiliary pages. We also coded the language toggle options within the HubSpot pages.

RESULTS

Doubled Lead Conversions

Lingoda's global market outreach facilitated by the implementation of custom page templates successfully helped them connect with German and English-speaking learners, achieving targeted user engagement and better conversion rates.

Streamlined Multilingual Access

Implementing the language toggle button streamlined course access for both German and English learners, enhancing user satisfaction and supporting Lingoda's mission of inclusive language education.