How Lingoda doubled lead conversions by building a bilingual website on HubSpot

Lingoda's existing site hadn't been designed with bilingual functionality in mind. German-speaking and English-speaking visitors landed on the same experience, regardless of their language preference — creating friction for a significant portion of the audience at the very first touchpoint. For a company whose entire value proposition is language accessibility, a website that couldn't adapt to the visitor's language was working against the brand's core promise.

Without custom, replicable page templates, expanding the website to serve new markets or add new course pages was a slow, resource-intensive process. Every new page required starting from scratch rather than adapting a consistent, on-brand foundation. That limitation made growth on the website side disproportionately expensive — both in time and in the design consistency that suffers when pages are built ad hoc. 

Even if bilingual content could be added to the site, without a clean, user-friendly language toggle built into the page architecture, the experience of switching between languages would have been clumsy at best. For an audience that cares deeply about the quality of the language experience — they're choosing a platform specifically for language learning — a website that handled language switching poorly would send exactly the wrong signal about what Lingoda was capable of delivering. 

RevX designed customized templates for 10 distinct page types, each precisely tailored to Lingoda's requirements and design preferences. The templates were built not just for immediate use, but for replication — giving Lingoda's team the ability to spin up new auxiliary pages quickly and consistently without starting from zero each time. That scalability was central to the brief: a website infrastructure that could grow with the business without accumulating design debt.

All 10 custom templates were coded in HubSpot CMS with bilingual support built into the architecture — not layered on afterwards. This meant German and English content could coexist within the same page structure, with the language toggle determining which version the visitor saw. The toggle itself was coded as a seamless in-page interaction: a simple, intuitive control that let visitors switch between languages without navigating away or reloading the page. 

The implementation of custom page templates that effectively served both German and English-speaking learners produced a meaningful improvement in targeted user engagement — and the outcome was a doubling of lead conversions. That result reflects what happens when a language learning platform finally speaks its visitors' language at the digital level: more of the right people arrive, more of them stay, and more of them convert. 

The language toggle transformed the experience for both audience groups. German-speaking learners could navigate in German. English-speaking learners could navigate in English. The switch between the two was immediate and intuitive — no extra steps, no broken layouts, no sense of the experience being designed for someone else. For a brand built on the idea that language learning should be accessible, that fluency in the digital experience carried genuine brand meaning.

Beyond the immediate conversion impact, the 10 custom templates gave Lingoda a replicable building block for future international expansion. New course pages, new market-specific content, new campaign landing pages — all could be built on the same consistent, on-brand foundation without requiring custom development each time. The website was no longer a constraint on growth; it was infrastructure designed to support it.