HubSpot
Salesforce
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GA4
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Marketo
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Audit Fox
Services
How Looking Glass grew traffic 40% and sales 30% with SEO and site optimization
Looking Glass is a global leader in holographic display manufacturing.
Manufacturing
Brooklyn, NY
The challenge
Looking Glass's digital challenges were interconnected: a site that search engines couldn't properly read, a content and keyword strategy that didn't exist, and a purchase path that asked too much of buyers who had already decided they were interested. Each problem compounded the others.
The checkout and ordering experience was overly complicated and unnecessarily time-consuming. In e-commerce, friction at the point of purchase is revenue left on the table. For a product as distinctive as a holographic display, buyers who had already decided they wanted one shouldn't have been hitting obstacles at the moment of commitment. The complexity of the ordering process was the final piece of a conversion problem that started with discoverability and ran all the way to checkout.
Our solution
RevX addressed the SEO and conversion problems in tandem — fixing the technical foundations that search engines required, building a keyword strategy aligned to actual demand, and focusing marketing energy on the products that data showed were most likely to convert.
RevX optimized meta tags, fixed broken links, and ensured image attributes were present and correctly configured throughout the site — the foundational SEO work that search engines require to index and rank pages accurately. These weren't cosmetic changes; they were corrections to the technical signals that determine whether a page appears in search results at all, and at what position. Getting these right was the prerequisite for everything else.
The impact
The results came quickly. Within three months, Looking Glass had more traffic, more engaged visitors, and meaningfully more sales — across the same product range, with a smarter digital presence underneath it.
Implementing SEO best practices produced a 40% lift in website traffic within just three months of the work going live. That increase reflected the cumulative effect of better indexing, relevant keyword targeting, and a site that search engines could now read and rank with confidence. For a company that had been largely invisible in search, showing up for the right terms changed the volume of qualified visitors reaching the site entirely.
30% increase in product sales with improved conversion rates. The combination of better traffic, stronger engagement, and a streamlined ordering process translated directly into a 30% increase in sales, with notable conversion rate improvements across key product categories. That outcome is what happens when all three elements work together — the right visitors arriving, engaging with the right content, and encountering a purchase path that doesn't get in their way.
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