How Maisonette Holding built an omnichannel presence in 3 months and grew B2B leads by 40%

Maisonette was generating leads the way many specialized B2B software companies do in their early stages — through relationships and referrals rather than inbound channels. That approach has a ceiling. Without a digital presence capable of attracting, informing, and converting prospects who hadn't yet heard of Maisonette, the company was invisible to a significant portion of its addressable market. Real estate technology buyers research their options online; Maisonette wasn't showing up in that research. 

The existing website hadn't been maintained to reflect the current state of the business, its products, or its value proposition. Outdated content doesn't just fail to attract visitors — it actively undermines the credibility of the company it represents. For a software company selling to real estate enterprises, a website that looks and reads like it hasn't been touched in years sends the wrong signal before a conversation has even started. 

A content strategy existed in some form, but it hadn't been built around what Maisonette's target audience actually needed or searched for. Content that isn't aligned to audience intent doesn't rank, doesn't attract the right visitors, and doesn't move prospects through the consideration journey. The strategy needed to be rebuilt around the specific interests and search behaviors of real estate software buyers — not adapted from a generic template. 

RevX created a coherent, multi-channel digital presence for Maisonette within a three-month window — covering the website, content, and social media in an integrated approach rather than treating each channel as a separate project. The speed of delivery was deliberate: Maisonette needed to be visible and credible in the market quickly, and a phased approach would have extended the period during which the company remained effectively invisible online. 

The website was updated to reflect current, accurate information and structured around a content strategy built for the right audience. Pages were rewritten and reorganized to speak clearly to the real estate software buyer — addressing their specific needs, questions, and objections — and to perform well in search. The refreshed site was the foundation everything else was built to drive traffic toward. 

RevX produced a substantial volume of content across channels: 38 website pages, 30 blog posts, and 240 social media posts — all developed as part of a tailored content strategy for Maisonette's specific audience. The volume wasn't arbitrary; it was what was needed to build the topical authority and keyword coverage that would move the needle on organic visibility, while simultaneously establishing a consistent social presence that supported brand awareness and inbound lead generation. 

The combination of a refreshed website, targeted content, and an omnichannel presence produced a 40% increase in B2B leads. That result reflects what happens when a company that had been relying on relationships and referrals suddenly becomes findable and credible online — the inbound channel opens up, and leads that would previously have gone to competitors start arriving instead. 

Updated content and a properly structured site produced a 73% increase in website traffic. That growth reflects both the SEO improvements from new pages and blog content and the audience being built through social media — with each channel reinforcing the others and driving visitors back to the central digital hub that the refreshed website had become.