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Company Overview One of the world's largest Oil & Gas company.
Industry Oil & Gas
Headquartered
JUMP TO SECTION
1. situation 2. action 3. results
SITUATION

Vague SFMC Setup

Due to an ambiguity in the previously designed processes, they were facing issues with SFMC setup and campaign configurations.

Time-consuming processes

Their existing processes were laborious

No user-friendliness

The processes being followed were not user-friendly for non-technical users.

workflow 1
ACTION
  1. We gathered their actual pain points & requirements for SFMC campaigns.

  2. An analysis of the processes being followed in their SFMC platform was done.

  3. We provided the solutions to issues they were facing on their SFMC platform.
Vector (1)
RESULTS

Improved SFMC Functionality

Their SFMC instance is now optimized with well-designed and clear processes.

Fast Processes

Their processes were enhanced and improved well before the agreed timeline.

User-friendly Processes

User-friendly processes were designed to be accessible even to non-technical users, ensuring a consistent level of ease and ultimately improving the overall user experience.