HubSpot
Salesforce
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GA4
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Marketo
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Audit Fox
Services
How Orchestrated Connecting rebuilt its email strategy to re-engage its network
Orchestrated Connecting is a private network of 2,000 action-oriented givers fostering meaningful connections across business, impact, and philanthropy.
Event Management
New York
The challenge
For a mission-driven network that lives and breathes connection, the gap between what Orchestrated Connecting stood for and how it was showing up in members' inboxes was a real problem. Email wasn't failing dramatically — it was quietly underperforming in ways that eroded trust and dampened participation over time.
Without a structured, personalized email strategy, staying meaningfully engaged with 2,000 members across diverse interests and geographies was harder than it needed to be. Emails were going out, but they weren't doing the relational work they were meant to do. A network built on the depth of human connection deserves communication that reflects that — and what Orchestrated Connecting had wasn't reaching that standard.
The visual and tonal inconsistency across email campaigns created something subtler but no less damaging than a bad campaign: brand dilution. When the emails a member receives don't feel like they come from the same organization, trust erodes gradually. For a group whose credibility rests on integrity and shared values, letting the email experience drift out of alignment with those values was a problem that needed correcting.
Our solution
The impact
The revamped email strategy changed how the network experienced its own communications — and the response showed up in the metrics that matter most for a relationship-driven organization: engagement, participation, and trust.
Greater engagement in emails rippled out into greater participation in real life. Event attendance improved, involvement in initiatives increased, and the network's capacity for collective action — the whole point of Orchestrated Connecting — grew stronger as a result. Better email strategy didn't just improve a metric; it helped the community do what it was built to do.
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