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Company Overview Outco is a coaching and skill-sharpening service for software engineers.
Industry Edtech
Headquartered United States
JUMP TO SECTION
1. situation 2. action 3. results
SITUATION

Improper systems

Outco struggled to streamline its lead sources.

Improper infrastructure

Their technology stack was not as per the current needs.

Improper strategy

Their overall campaign strategy was not fetching results.

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ACTION

Created a marketing operations system

We built a scalable and customized Marketing Operations System.

Built data tagging system

A proper data tagging and reporting structure was built.

Improved lead routing strategy

A proper lead segmentation and routing strategy was built.

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RESULTS

Proper systems

Correct data tagging and reporting were implemented. There is now complete control over ads and an increased Return On Ad Spend (ROAS).

Proper infrastructure and integrations

Zapier, Reply.io, GA, GTM, HubSpot, Google Ads, Facebook, LinkedIn, Quora, and WordPress are now well-connected.

Proper strategy

Leads are now properly segmented and routed to the right salespeople.

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SNAPSHOT

Reporting dashboards (built on HubSpot)