---
title: Outco - Attribution Implementation | HubSpot Reporting & Dashboarding
description: Learn how Outco enhanced its reporting & organized its leads using dashboards with RevX. They also streamlined lead sources & achieved better attribution.
image: https://success.gorevx.com/hubfs/Outco%20-%20Case%20Study%20Thumbnail_1-1.webp
---

![](https://success.gorevx.com/hs-fs/hubfs/theme-revX/images/case-inner-banner.jpg?width=1635&height=383&name=case-inner-banner.jpg)

![Outco- Case Study Logo (1)](https://success.gorevx.com/hs-fs/hubfs/Outco-%20Case%20Study%20Logo%20(1).png?width=174&height=226&name=Outco-%20Case%20Study%20Logo%20(1).png)

Case Study

MarTech Stack **HubSpot**

# Set up their lead source visibility, tagging, and dashboards using HubSpot

**Company Overview** Outco is a coaching and skill-sharpening service for software engineers.

**Industry** Edtech

**Headquartered** United States

**JUMP TO SECTION**

[1. situation](https://success.gorevx.com/case-study-outco-hubspot-tagging-dashboarding#situation) [2. action](https://success.gorevx.com/case-study-outco-hubspot-tagging-dashboarding#action) [3. results](https://success.gorevx.com/case-study-outco-hubspot-tagging-dashboarding#results)

![](https://success.gorevx.com/hubfs/theme-revX/images/icon-magnifine-glass.svg)

SITUATION

#### **Mismanaged lead sources**

Outco struggled to streamline its lead sources.

#### **Unclear reporting**

It was highly complex to understand what was working and what was not.

#### **Poor attribution**

A customized lead attribution model was missing.

![workflow 1](https://success.gorevx.com/hubfs/theme-revX/images/workflow%201.svg)

ACTION

#### Streamlined reporting

Lead sources were organized and dashboards were built for comprehensive reporting. 

#### Last touch attribution model

We built a 45-day Last Touch attribution model for Outco.

![Vector (1)](https://success.gorevx.com/hubfs/theme-revX/images/Vector%20(1).svg)

RESULTS

#### Streamlined lead sources

Accurate lead source assignment for all leads was implemented.

#### Crystal clear reporting

Insightful reports were built for tracking lead source, lead-to-customer conversion time, and no. of inactive leads in the system.

#### Great attribution

UTMs, marketing campaigns' success, and ROI were tracked.

![Logo](https://success.gorevx.com/hubfs/Logo.svg)

###### Follow Us

[![](https://success.gorevx.com/hubfs/theme-revX/images/social-linkedIn.svg)](https://www.linkedin.com/company/go-revx/)

[![Clutch Widget](https://success.gorevx.com/hs-fs/hubfs/Clutch%20Widget.png?width=184&height=64&name=Clutch%20Widget.png) ](https://clutch.co/profile/revx) [![download 1](https://success.gorevx.com/hs-fs/hubfs/download%201.png?width=127&height=64&name=download%201.png) ](https://www.g2.com/products/fractionalcmo/reviews#survey-response-7799744)

###### Services

###### Platforms

###### Insights

###### Company

 © 2024 RevX (A unit of Kudzu Business Consultancy Private Limited) | [Privacy Policy ](https://gorevx.com/privacy-policy?hsLang=en) | [Terms of Service](https://gorevx.com/terms-of-service?hsLang=en)