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Company Overview Outco is a coaching and skill-sharpening service for software engineers.
Industry Edtech
Headquartered United States
SITUATION

Mismanaged lead sources

Outco struggled to streamline its lead sources.

Unclear reporting

It was highly complex to understand what was working and what was not.

Poor attribution

A customized lead attribution model was missing.

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ACTION

Streamlined reporting

Lead sources were organized and dashboards were built for comprehensive reporting. 

Last touch attribution model

We built a 45-day Last Touch attribution model for Outco.

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RESULTS

Streamlined lead sources

Accurate lead source assignment for all leads was implemented.

Crystal clear reporting

Insightful reports were built for tracking lead source, lead-to-customer conversion time, and no. of inactive leads in the system.

Great attribution

UTMs, marketing campaigns' success, and ROI were tracked.