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Company Overview Parley Pro is a cloud-based platform that automates contract management processes and helps businesses to negotiate better contracts faster.
Industry SaaS
Headquartered California
JUMP TO SECTION
1. situation 2. action 3. results
Results
140
marketing qualified leads
4
campaigns launched in 4 days 
SITUATION

Weak sales pipeline

Parley Pro had issues filling up its sales pipeline due to poor marketing operations.

Scarce marketing campaigns

Despite having a Martech stack in place, Parley Pro could not launch marketing campaigns at scale. This was negatively affecting its brand awareness.

No MQLs

Parley Pro struggled to fill the gaps in its sales and marketing processes. As a result, it had no access to solid Marketing Qualified Leads (MQLs).

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ACTION

Launched email nurture campaigns

Multiple workflows and email nurture campaigns were run. Three product-focused landing pages were also built to generate leads and fill the sales pipeline.

Created digital ad campaigns

Several digital advertising campaigns were conceptualized and launched on LinkedIn and Google Ads to increase brand awareness and reach the target audience.

Integrated HubSpot and Salesforce

HubSpot was integrated with SalesForce to enable Parley Pro’s internal sales representatives to get real-time notifications on form submissions. This helped them follow up and engage with prospects quickly and more efficiently.

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RESULTS

Strong sales pipeline

With the marketing operations finally streamlined, Parley Pro successfully channeled a strong inbound sales pipeline.

Regular marketing campaigns

After partnering with RevX, Parley Pro launched 4 campaigns in four consecutive weeks - a feat worth mentioning!

More MQLs

As the internal sales team was now equipped with a better lead follow-up solution, Parley Pro achieved a total of 140 MQLs!

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SNAPSHOT

Email template