Fractional CMO is now RevX  |  Learn more
Company Overview Sand Cloud is an apparel company dedicated to protecting marine life and preserving oceans.
Industry Retail Apparel and Fashion
Headquartered San Diego, CA
Results
30%
Return On Ad Spend (ROAS) & email marketing revenue
SITUATION

Lead process mapping requirements

 They wanted to map out the entire lead process to manage the database.

Lead import automation concerns

They were looking to automate lead import activity from various sources while maintaining the integrity of the data.

Needed custom campaign UI

To easily create new campaigns and enter campaign meta relevant to the executed campaigns.

Dynamic content utilization challenge

Wanted to learn how to utilize dynamic content along with reporting on dynamic content performance.

Needed help to realize data's potential

Aimed to gain insights into their data, specifically lead sources, and be able to enter leads into email journeys based on the lead source.

Revenue increment plan

Wanted to increase revenue from existing flows, and improve sales.

Template utilization requirements

To leverage the creative templates and best practices to enhance sales and brand awareness of the philanthropy division.

workflow 1
ACTION

New content generation

We ensured that the dynamic content was leveraged fully along with the reporting on its performance.

Segmentation enhancement

Thorough lead segmentation was done for better strategizing and targeting. This also included robust database management.

Flow strategies testing

New flows were introduced along with the flow testing functionality.

Brand value increment

This was achieved by harnessing creative ways to deliver content.

Vector (1)
RESULTS

Revenue amplified

Our work led to significant revenue enhancement with a 30% ROAS and email marketing revenue.

Revamped product images and branding

This was vital for rebranding the product, and services and building the new version of the images for customers.

Email revenue growth

Significant growth was accomplished by introducing new flows and addressing opportunities for increased revenue, flow testing, and A/B testing. This further boosted the conversions and repeat purchases for outbound campaigns.

Better word-of-mouth advertising

We amplified the company’s visibility and conversion rates. This was done by using strategies to showcase their brand with content in new creative ways.

Snapshots

Sand Cloud Case Study.pdf-image-008Sand Cloud Case Study.pdf-image-005