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Company Overview Spectrum Control produces security technology solutions with critical applications.
Industry Aerospace & defense
Headquartered Pennsylvania, United States
JUMP TO SECTION
1. situation 2. action 3. results
SITUATION

Lack of reliable data

Spectrum Control did not have reliable data and as a result, could not assess the performance of its website and various marketing campaigns.

Tech assistance required

The client needed help understanding GA4 and Google Tag Manager best practices. 

Experiencing bot traffic

The client had a bot traffic issue that required correct GA4 implementation.

workflow 1
ACTION

Measurement strategy

Devised a content management system and measurement strategy to accurately track leads and other key user actions. 

GA4 and GTM audit

A top-to-bottom audit of Google Analytics 4 and Google Tag Manager (GTM) was conducted. GA4 and GTM were then implemented accurately. The client was provided with documentation of the setup

Employee training

Relevant parties at Spectrum Control received training on the implemented GA4 setup. 

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RESULTS

Effective tracking of key figures

Spectrum Control now has access to precise and actionable data to monitor the performance of its website. This enables users to effectively track new leads and conversion rates.

Enhanced user proficiency

Teams at Spectrum Control can now use GA4 and GTM more efficiently. 

Accurate analysis of website

The implementation of GA4 addressed the client’s bot traffic issues, ensuring a more accurate analysis of their website.