Enabled clients to maximize revenue with digital ad campaign operations

Over the last couple of decades, the advertising world has changed tremendously. With all eyes now glued to either computers or mobile phones, digital ad spends have skyrocketed in recent times.

More than 75% of the nearly 1 trillion dollars spent on ads will be going to digital in 2025. Report

Every business now invests notably in digital ads, and those who don’t, risk obsolescence. 

Spot on Agency, a digital marketing firm, specializes in helping healthcare software and service providers refine their marketing strategies through lead generation, brand positioning, and customer experience optimization. 

Spot On Agency enables its clients to navigate the challenging landscape of healthcare marketing by leveraging data-driven website design, paid advertising, and content creation. It required a strategic partner who could step in as a marketing operations consultant to enhance its digital marketing campaigns for key clients. Their needs included:

• Campaign management for key clients – For specific clients, Spot On Agency needed expert support in running digital ad campaign operations. Many of these clients started with limited budgets and required close monitoring for regular enhancements.
• Scaling requirements – Clients wanted to experiment with their ad spend, increasing demo requests and event participation based on performance results.
• Engaging inactive prospects – The agency needed strategies to re-engage previously active leads who had interacted with marketing efforts but had failed to convert, to ensure a steady pipeline of new opportunities.

RevX partnered with them to provide in-depth digital advertising strategy and execution. Our collaboration included:

• Setting up campaigns – We worked closely with the agency's internal team to gather necessary client SOPs to set up Google and LinkedIn Ads. We directly engaged with clients, whenever it was needed, to align campaign goals with business objectives.
• Day-to-day campaign audits and optimization – We regularly audited the ad accounts for performance, optimized their daily bids, and analyzed performance on a regional basis to ensure the use of allocated budgets was optimum. 
• Strategic guidance to increase leads and ROI – We provided guidance to the team through weekly meetings and frequent syncs. We helped them with data-backed insights and recommendations to improve lead generation and increase campaign effectiveness.
• Performance reporting and analysis – With our monthly and quarterly reports, the agency and its clients could easily track progress, identify trends, and strengthen strategies accordingly.
• Creative and copy feedback – Our team offered creative feedback on ad creatives and messaging, which helped them refine visuals and copy to improve their engagement and conversion rates.

Our partnership led to significant improvements in their campaign efficiency and lead generation:

• Increased ROAS – With consistent campaign optimizations, we helped their clients achieve better returns on ad spends with lower costs.
• Improved conversions tracking – Their clients saw a noticeable jump in demo requests, resource downloads, website visits, and inbound calls, which improved their ability to measure success.
• Enhanced targeting  – With weekly data-driven recommendations, we ensured that campaigns reached the right audience at the right time, maximizing reach and ad returns.

By collaborating with RevX, Spot On Agency continues to produce and execute impactful marketing strategies for its clients. With a growth-driven approach, together we continue to help clients scale their services and maximize revenue while maintaining a high standard of performance by supporting effective ad campaign operations.