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Company Overview Techolution is a global business technology consultancy specializing in building and implementing managed services and solutions to digitally transform businesses.
Industry IT
Headquartered United States
Results
40%
increase in website traffic
140
sales-qualified leads in a month
60%
reduction in cost per lead
SITUATION

Weak sales pipeline

Techolution was struggling to build and sustain a strong sales pipeline. Hence, it had no access to sales-qualified leads.  

Low website traffic

The company had not set up its marketing ops. A big factor resulting in low website traffic.

No marketing campaigns

Techolution did not implement any marketing campaign to aid inbound lead generation.

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ACTION

Created lead database

An exclusive database containing 3000 warm leads was created from scratch for email marketing.

Social ads and email campaigns

Landing pages, workflows, and A/B Testing for social ads and email campaigns were designed.

Launched digital ad campaigns

Digital advertising campaigns on Google, Twitter, and LinkedIn were set up to invite leads.

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RESULTS

Strong sales pipeline

Thanks to the database we created, Techolution garnered over 140 sales-qualified leads in a month!

Increased website traffic

Techolution witnessed a staggering 40% increase in website traffic ever since its social ads and email campaigns were revised.

Planned marketing campaigns

The result of brainstormed marketing campaigns? Techolution saw a drastic 60% reduction in Cost Per Lead (CPL).

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SNAPSHOT

Email template