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Company Overview Techolution is a global business technology consultancy specializing in building and implementing managed services and solutions to digitally transform businesses.
Industry IT
Headquartered United States
JUMP TO SECTION
1. situation 2. action 3. results
Results
40%
increase in website traffic
140
sales-qualified leads in a month
60%
reduction in cost per lead
SITUATION

Weak sales pipeline

Techolution was struggling to build and sustain a strong sales pipeline. Hence, it had no access to sales-qualified leads.  

Low website traffic

The company had not set up its marketing ops. A big factor resulting in low website traffic.

No marketing campaigns

Techolution did not implement any marketing campaign to aid inbound lead generation.

workflow 1
ACTION

Created lead database

An exclusive database containing 3000 warm leads was created from scratch for email marketing.

Social ads and email campaigns

Landing pages, workflows, and A/B Testing for social ads and email campaigns were designed.

Launched digital ad campaigns

Digital advertising campaigns on Google, Twitter, and LinkedIn were set up to invite leads.

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RESULTS

Strong sales pipeline

Thanks to the database we created, Techolution garnered over 140 sales-qualified leads in a month!

Increased website traffic

Techolution witnessed a staggering 40% increase in website traffic ever since its social ads and email campaigns were revised.

Planned marketing campaigns

The result of brainstormed marketing campaigns? Techolution saw a drastic 60% reduction in Cost Per Lead (CPL).

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SNAPSHOT

Email template