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Company Overview Techolution is a global business technology consultancy specializing in building and implementing managed services and solutions to digitally transform businesses.
Industry IT
Headquartered United States
JUMP TO SECTION
1. situation 2. action 3. results
Results
2000+
prospect target audience
30+
webinar registrations in 1o days
SITUATION

No previous experience

Techolution had no experience conducting a live webinar. So, it needed a marketing partner to help with the promotion and execution processes.

Lack of ample registrations

Techolution was finding it tough to drive sufficient webinar registrations due to having no expertise.

Low audience reach

Techolution did not have a contact database in place. This could have adversely affected its audience reach.

workflow 1
ACTION

Created nurture campaign

To help with the promotions, a landing page, a sequence of email nurturing campaigns, and workflows to manage e-visits and registrations were designed.

Created contact database

A database of 1000 contacts was created from scratch to send out nurture campaign emails to. Additionally, a dress rehearsal was conducted to ensure everyone was accustomed to the webinar platform.

Handled post-webinar engagement

As a part of the post-webinar engagement activities, a thank you email and the webinar recording were sent out to the webinar attendees and the registrants.

Vector (1)
RESULTS

Successful execution

All the promotional activities paid off and as a result, Techolution’s first-ever live webinar was nothing short of a huge success.

High volume of registrations

The response to those emails was overwhelming and helped Techolution bag 30+ registrations in just 10 days!

Impressive audience reach

Through the email campaigns, Techolution managed to reach out to a vast 2000+ prospect target audience.

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SNAPSHOT

Email template