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Company Overview The Texas Tribune informs Texans and engages with them about public policy, politics, government, and statewide issues.
Industry Media
Headquartered Austin, Texas
JUMP TO SECTION
1. situation 2. action 3. results
SITUATION

Slow launches

The Texas Tribune faced inefficient Email campaign launches on MailChimp. This slowed down GTM drastically.

Overburdened team

They didn’t have enough hands on the deck for Email launches.

Incorrect campaign setups

They faced difficulty setting up the campaigns correctly.

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ACTION

Optimized emails, created email launch checklist 

Device and screen-size-optimized Emails were launched on schedule. An exhaustive Email launch checklist was created to ensure nothing is missing out on. Segmentation of the Email recipients was done.

Tested email performance

Multiple Email tests were performed before sending out the final emails and Litmus tests were performed to check how the Email would look on different devices and screens.

Created performance report

A comprehensive performance report was generated after 12-15 hours of Email delivery, that displayed the number of opens, click rates, bounces, etc.

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RESULTS

Fast launches

Fast and error-free Email launches became a reality. 

Unburdened team

We did the entire campaign launch heavy lifting for them, while their team focused on revenue-generating activities.

Correct campaign setups

Multiple tests before the final email delivery ensured zero errors while setting up the Email campaigns.

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SNAPSHOT

Email template