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Company Overview Turnitin is a plagiarism detection software used by over 30 million students in 15,000 institutions across 150 countries.
Industry SaaS
Headquartered California
JUMP TO SECTION
1. situation 2. action 3. results
Results
250%
increase in leads
1800+
marketing-qualified leads
600+
new opportunities in Salesforce
SITUATION

Slow launches

Turnitin had error-prone campaign launches. This drastically slowed down its GTM.

Poor campaign visibility

Turnitin struggled with inaccurate UTM attribution. Hence, its pipeline had low-result dashboards.

Poor integrations

Pardot and SDFC didn’t talk well with each other. As a result, Turnitin’s lead generation and management were hampered.

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ACTION

Playbook and execution

Playbook and execution helped enable error-free, on-time campaign launches in Pardot and SFDC.

Improved brand awareness

A tailor-made brand awareness and account-based marketing strategy was established for the brand.

Launched drip marketing campaigns

Drip marketing campaigns were launched on Google Display Ads, Facebook Ads, and Remarketing Ads to generate leads.

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RESULTS

On-time launches

Error-free launches were finally a reality for Turnitin. Thus, more bandwidth was created for the team's strategic initiatives, opening 600+ new opportunities in Salesforce.

Great visibility

Robust dashboards. Enhanced UTM attribution. Easy to understand pipeline. What’s more? A staggering 250% jump in leads!

Effective integrations

With Salesforce and Pardot integrated with each other without a hitch, Turnitin garnered 1800+ MQLs in 4 months.

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SNAPSHOT

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