---
title: Case Study - VBHC Ltd | AdWords Campaign | Outbound & Digital Strategy
description: Learn how VBHC witnessed a 300% increase in leads and generated a whopping 8440 leads by devising a fresh digital & outbound strategy with help from RevX.
image: https://success.gorevx.com/hubfs/VBHC%20-%20Case%20Study%20Thumbnail.webp
---

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Case Study

# VBHC amassed 2400+ SQLs and devised an effective marketing strategy with RevX

**Company Overview** VBHC is a real estate company that offers quality homes at affordable rates in major metropolitan cities in India.

**Industry** Real estate

**Headquartered** India

**JUMP TO SECTION**

[1. situation](https://success.gorevx.com/case-study-vbhc#situation) [2. action](https://success.gorevx.com/case-study-vbhc#action) [3. results](https://success.gorevx.com/case-study-vbhc#results)

Results

300%

increase in leads

2400

sales-qualified leads

1300

leads generated from Facebook advertising

150%

decrease in cost per lead. 

![](https://success.gorevx.com/hubfs/theme-revX/images/icon-magnifine-glass.svg)

SITUATION

#### No sales-qualified leads

Despite implementing a paid ads strategy, VBHC was finding it challenging to garner revenue-generating leads.

#### Futile marketing plan

Its marketing campaign was bogus - full of irrelevant keywords and ads.

#### Awfully high expenses

VBHC was spending tremendously on its ads campaign, only for it to turn out ineffective.

![workflow 1](https://success.gorevx.com/hubfs/theme-revX/images/workflow%201.svg)

ACTION

#### Multifaceted marketing approach

A two-pronged marketing approach was followed to ensure acquiring nothing but qualified leads.

#### Revised AdWords campaign

VBHC’s entire AdWords campaign was revised - allowing only the most relevant keywords and ads to be shown.

#### Created outbound marketing strategy

Through Facebook advertising, an outbound marketing strategy was put in place. We used location-based targeting, re-marketing ads, and customised lead ads to do so.

![Vector (1)](https://success.gorevx.com/hubfs/theme-revX/images/Vector%20(1).svg)

RESULTS

#### Access to sales-qualified leads

VBHC saw a staggering 300% increase in leads. Out of 8,440 leads that were generated, 2,400 were purely sales-qualified.

#### Effective marketing plan

Approximately 1300+ leads were generated from Facebook advertising alone.

#### Reduced expenses

With every lead that came in, VBHC’s Cost Per Lead (CPL) went down by 150%.

![7126104_computer_device_monitor_gadget_desktop_icon 1](https://success.gorevx.com/hs-fs/hubfs/7126104_computer_device_monitor_gadget_desktop_icon%201.png?width=35&height=35&name=7126104_computer_device_monitor_gadget_desktop_icon%201.png)

## SNAPSHOT

## Email template

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![email-preview-1](https://success.gorevx.com/hs-fs/hubfs/email-preview-1.webp?width=581&height=340&name=email-preview-1.webp)

Click here for large view

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![email-preview-1](https://success.gorevx.com/hs-fs/hubfs/email-preview-1.webp?width=581&height=340&name=email-preview-1.webp)

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