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Company Overview VBHC is a real estate company that offers quality homes at affordable rates in major metropolitan cities in India.
Industry Real estate
Headquartered India
Results
300%
increase in leads
2400
sales-qualified leads
1300
leads generated from Facebook advertising
150%
decrease in cost per lead. 
SITUATION

No sales-qualified leads

Despite implementing a paid ads strategy, VBHC was finding it challenging to garner revenue-generating leads.

Futile marketing plan

Its marketing campaign was bogus - full of irrelevant keywords and ads.

Awfully high expenses

VBHC was spending tremendously on its ads campaign, only for it to turn out ineffective.

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ACTION

Multifaceted marketing approach

A two-pronged marketing approach was followed to ensure acquiring nothing but qualified leads.

Revised AdWords campaign

VBHC’s entire AdWords campaign was revised - allowing only the most relevant keywords and ads to be shown.

Created outbound marketing strategy

Through Facebook advertising, an outbound marketing strategy was put in place. We used location-based targeting, re-marketing ads, and customised lead ads to do so.

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RESULTS

Access to sales-qualified leads

VBHC saw a staggering 300% increase in leads. Out of 8,440 leads that were generated, 2,400 were purely sales-qualified.

Effective marketing plan

Approximately 1300+ leads were generated from Facebook advertising alone.

Reduced expenses

With every lead that came in, VBHC’s Cost Per Lead (CPL) went down by 150%.

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