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Company Overview VBHC is a real estate company that offers quality homes at affordable rates in major metropolitan cities in India.
Industry Real estate
Headquartered India
JUMP TO SECTION
1. situation 2. action 3. results
Results
300%
increase in leads
2400
sales-qualified leads
1300
leads generated from Facebook advertising
150%
decrease in cost per lead. 
SITUATION

No sales-qualified leads

Despite implementing a paid ads strategy, VBHC was finding it challenging to garner revenue-generating leads.

Futile marketing plan

Its marketing campaign was bogus - full of irrelevant keywords and ads.

Awfully high expenses

VBHC was spending tremendously on its ads campaign, only for it to turn out ineffective.

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ACTION

Multifaceted marketing approach

A two-pronged marketing approach was followed to ensure acquiring nothing but qualified leads.

Revised AdWords campaign

VBHC’s entire AdWords campaign was revised - allowing only the most relevant keywords and ads to be shown.

Created outbound marketing strategy

Through Facebook advertising, an outbound marketing strategy was put in place. We used location-based targeting, re-marketing ads, and customised lead ads to do so.

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RESULTS

Access to sales-qualified leads

VBHC saw a staggering 300% increase in leads. Out of 8,440 leads that were generated, 2,400 were purely sales-qualified.

Effective marketing plan

Approximately 1300+ leads were generated from Facebook advertising alone.

Reduced expenses

With every lead that came in, VBHC’s Cost Per Lead (CPL) went down by 150%.

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SNAPSHOT

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