Ebook

6 MARKETING METRICS YOUR BOSS ACTUALLY CARES ABOUT

Capture, analyze, report prospect data, and customer behavior to gauge the impact of marketing efforts on demand generation.

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Craft a convincing case for your boss using these key marketing metrics. Here’s what you'll learn:

Discover how to derive numbers in your marketing report that will grab the attention of decision-makers.
Use of CAC metric to derive the average cost spent on customer acquisition.
Determine marketing spend vs. customer acquisition cost to gain clarity on your investments.
Use of LTV: CAC metric to determine if you're overspending on customer acquisition compared to the value they generate for your business.
Learn to calculate and derive the CAC payback period to assess your break-even point.
Measure marketing-originated customer % to gauge the direct impact of marketing on acquisitions.
Learn the formula to derive marketing-influenced customer % to determine impact across the lead’s lifecycle.

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Help decision-makers resonate with marketing metrics that drive lead generation, elevate customer lifetime value, and lower the cost of acquisitions.

Download our free e-book to further delve into these 6 metrics that directly impact the profitability of your marketing strategies.

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