Automating Shipment Visibility for a Payments Hardware Provider

Here's a problem most hardware and equipment manufacturers know intimately: sales teams live in the CRM, but the actual product doesn't move through the CRM. It moves through a completely separate fulfillment system, with its own stages, its own timestamps, its own version of the truth. And nobody built a bridge between the two.

That's exactly where Avansa found themselves. Their sales team tracked every deal in HubSpot. Their shipments moved through 2Ship.

Since the two systems had nothing to do with each other, someone had to manually play messenger, checking 2Ship for packing slips and waybill numbers, then typing them into HubSpot.

Every one of those manual touch points was a place where the CRM could quietly fall out of sync with what was actually happening on the ground.

Our job was to make their systems talk so the manual step disappeared entirely.