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Company Overview Looking Glass is a global leader among holographic display manufacturers. 
Industry Manufacturing
Headquartered Brooklyn, NY
JUMP TO SECTION
1. situation 2. action 3. results
Results
40%
Increase in website traffic
25%

More time spent on website

30%

increase in sales

SITUATION

Unoptimized website

The Looking Glass website was not optimized. As a result, the user experience was subpar and inefficient.

No SEO implementation

Their website had poor Google rankings due to the lack of an SEO effort. This hindered their visibility and performance tracking. 

Complicated ordering process

The existing ordering process was overly complicated and unnecessarily time-consuming, deterring customers from making a purchase.

workflow 1
ACTION

Addressing the SEO issue

To improve the website's SEO compliance, we optimized the meta tags, fixed the broken links, and ensured image attributes were present for a healthy SEO ranking. 

Comprehensive keyword research

We conducted thorough keyword research to identify relevant and popular keywords in the client's niche. We aligned the content and SEO with their business goals to attract the right audience. 

Data-backed focus on relevant products

We analyzed existing demand patterns to identify products attracting higher volume of visitors and interest. We focused marketing efforts on these products to align product visibility with user needs and preferences.

Vector (1)
RESULTS

Improved SEO ranking and visibility

By implementing SEO best practices, we were able to improve the website's visibility and SEO ranking. This resulted in a 40% increase in website traffic in just 3 months.

Higher customer engagement

By aligning keywords with optimized marketing, Looking Glass registered a 25% increase in time spent on the website and a 20% decrease in bounce rate.

Boosted sales numbers

By identifying high-performing products on their website, marketing them more effectively, and streamlining the ordering process, they were able to boost product sales by a 30% increase with notable increase in conversion rates across key categories.